The recently launched Qatar Sports Business District (QSBD) has marked a major step forward in its goal to be a leading hub in the region for sports innovation by signing a representative office of LaLiga as anchor tenant.

As one of the most popular leagues in the world, the Spanish professional league LaLiga backing the QSBD is a huge testament to the strategic vision of Aspire Zone Foundation, and the Qatar Financial Centre (QFC). The new agreement paves the way for a long-term partnership that will support collaboration in various areas including sports education and promotion, as well as development of strategic projects and knowledge exchange. There has been considerable interest in the QSBD from a wide range of sports industry businesses and sports technology start-ups since it was launched last year.

According to Abdulla Nasser Al Naimi, Director General of Aspire Logistics, they strongly believe that the involvement of tenants of such calibre as LaLiga will help catalyse more business opportunities and further reinforces Qatar’s status as the sporting capital of the Middle East.

Fernando Sanz, Director of International Institutional Relations and Director of the LaLiga Ambassadors and Legends project said they are delighted to be collaborating with Aspire Zone Foundation on a long-term partnership and are very impressed with the goals they have set forth.

We hope that this partnership will ultimately benefit the footballing community and enhance the love and passion for sports in Qatar.’

Initiatives Under QSBD

Qatar Sports Accelerator. One of the most visible initiatives under QSBD, an all-inclusive, first-of-its-kind facility launched last year. The project aims to create a premier sports business cluster in Qatar and the Middle East and capitalise on the huge potential available to the sports industry sector in the lead up to the 2022 FIFA World Cup Qatar™. This is a centrepiece project, with a building designed to fit 80 offices including four anchor tenants and office spaces. Sports businesses based there will benefit from a wide range of services designed to support their development and growth.

LaLiga Business School. LaLiga’s firm commitment to supporting broader educational goals has led the institution to establish the LaLiga Business School to identify, recruit and train a wide range of talented professionals through programmes and initiatives that comprise football management, methodologies and analyses. Part of LaLiga Business School’s initial operations will be delivered from its brand-new office in QSBD.

To learn more about QSBD, visit