P World, one of the leading international event agencies, announced the Global PR Trends Summit will take place in Qatar for its initial event in the Middle East from 1 and 2 June 2014 at the W Doha Hotel & Residences.

After its success in 11 different European countries, the announcement highlights the growing global importance of PR in the MENA region, as one of Europe’s most innovative industry events travels to the Middle East for the first time. The event aims to bring together leading individuals, businesses and agencies from around the world to discuss global communications.

The Summit includes two days of interactive presentations and engaging discussions led by the world’s leading and most respected PR experts, including keynote presentations by Mary Jo Jacobi, the Iron Lady of PR and former VP of Communications at BP America, Royal Dutch Shell, Lehman Brothers and HSBC, and Greg Nugent, Marketing Director of the London Olympic Games.

Event Director for the Global PR Trends Summit, Kosta Petrov, said:

The PR Trends Summit is one of the world’s fastest growing PR events and we are very excited for our first Middle Eastern edition in Qatar. We have assembled a speaker panel whose work is changing the global PR world and I am confident our delegates will appreciate hearing about some of the most inspiring global PR stories as part of the engaging and discursive two day itinerary.’

During the two day event, regional PR professionals will be able to hear presentations on reputation management by PR Directors from Siemens and Vodafone. The Global PR Trends Summit also includes two in depth sessions on the latest PR measurement tools by Andre Manning from Philips and Thierry Nicolet from Schneider Electric. Social media in PR and social media measurement will be covered by Robin Hamman from Fleishman Hilliard and Anass Allouch from Virgin Active.

The Global PR Trends Summit is in partnership with Grayling Qatar, supported by MEPRA and Communicate.ae, with Media Watch as its silver sponsor.

For more information on registration and pricing, visit P World’s website.