Qatar Tourism inaugurated the 18th edition of the Doha Jewellery & Watches Exhibition (DJWE) this week, the longest running and most anticipated exhibition in Qatar’s annual calendar of business events.
DJWE is organised by Qatar Business Events Corporation (QBEC) and held under the patronage of the Prime Minister and Minister of Interior, HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani. Following a hiatus owing to the global pandemic, the region’s only business-to-customer show of its kind is back in the Doha Exhibition and Convention Centre (DECC) and will run daily until Saturday, 14 May.
More than 500 brands
DJWE promises an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers as well as local designers. In this 18th edition, Qatar Tourism is pleased to feature more than 500 brands from over 10 countries.
For the first time also this year, DJWE will host luxury fashion house Louis Vuitton, French jeweller Lorenz Bäumer and Italian watchmaker Gagà Milano. Famed French department store and brand Printemps, will also participate, paving the way for its debut in Qatar later this year when the 150-year label opens its first ever store outside of France.
Bollywood superstar Alia Bhatt joined the opening ceremony as the face of the DJWE promotional campaign, which is currently running in select regional and international markets. The campaign is projected to resonate with jewellery aficionados as well as furthering Qatar’s position as a luxury destination.
Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar Al Baker said that DJWE is particularly special this year as the global tourism and travel sector works on its recovery from the events of the past two years. He added that exhibitions such as DJWE serve to energise multiple private sector players such as travel, hospitality, food and beverage, retail, and event companies.
Spanning over 33,000 sqm, the 18th edition of DJWE promises to provide international, regional, and local brands a networking platform for companies and visitors in Qatar. In addition, DJWE workshops and side line events are designed to allow industry experts and specialists to connect with buyers and learn more about the preferences of their customers in the region.
The Gems and Metals Calibration Lab will also be present to guide buyers and raise awareness on the importance of grading diamonds, tackling fraud, and purchasing products that adhere to international standards.
Big Nine
Keeping with the traditions of previous editions, Qatar’s most eminent jewellers have set up large showcases at DJWE, many of which will be bringing new brands, limited edition collections and extraordinary showpieces. This year’s big nine include Al Fardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Blue Salon, Bvlgari, Fifty One East and Louis Vuitton.
DJWE and FIFA World Cup 2022™
Al Majed Jewellery has been named the official luxury jewellery and accessories maker for the FIFA World Cup 2022™. Its special collection of football-inspired pieces will be revealed for the first time ever at DJWE.
Qatari designers
DJWE will be dedicating floor space to ten Qatari designers. For the fifth year running, local designers and entrepreneurs will be showcasing their products alongside some of the most established names in the industry.
International pavilions
In celebration of the long history of craftsmanship, trade and influence enjoyed by Turkish and Indian jewellers in the region, this year’s DJWE returns with a dedicated space for brands from both countries. Following on the success of earlier editions, the Turkish and Indian pavilions are back for the second and third time respectively.
Registration, timings and access
The public is invited to pre-register free-of-charge via djwe.qa to visit the exhibition at the DECC. Located in the heart of West Bay, it can be accessed via the Red Line of the Doha Metro. The exhibition is open Monday to Thursday, 12 pm to 10 pm; on Friday from 4 pm to 10 pm; and on Saturday, 12 pm to 10 pm. Please note that DECC is Qatar Clean certified to give visitors the assurance of safe shopping experience at DJWE this year.
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