Qatar Tourism launched Experience a World Beyond, its biggest promotional campaign to date, which targets 17 top visitor source markets for Qatar.
The new campaign features nine characters designed using CGI technology with three main characters representing Qatar and its experiences – Shaheen, Maha and Lulu. These characters serve as tour guides who take visitors to historical and heritage sites and attractions, as well as on entertainment and adventure tours in Qatar.
The Experience a World Beyond campaign can be seen across different broadcast, print and digital channels in major cities in the United Kingdom, France, Italy, Germany, Russia, Turkey and the United States. The campaign will also be promoted across social media platforms and can be followed on Facebook, Instagram, TikTok, Snapchat, and YouTube.
Qatar Tourism Chairman and Qatar Airways Group Chief Executive, HE Akbar Al Baker, said that the resumption of global travel and tourism has resulted in competition for visitors. With varied tourism offerings and the annual calendar of entertainment and sports events, he said that Qatar can more than hold its own.
The new promotional campaign is one of many tools that will help achieve the country’s tourism goals, according to HE Al Baker. Through creative marketing, and deployment of digital resources, he said that the campaign will raise awareness of the destination and the tourism products it offers as Qatar heads towards the FIFA World Cup Qatar 2022™ and beyond.
We are committed to our goal of attracting six million visitors by 2030, enhancing tourism’s role in the development of the national economy, by increasing its contribution to GDP to reach 10% by 2030, and thereby furthering Qatar National Vision 2030.
Tourism programmes and initiatives
In the past year alone, Qatar Tourism, in collaboration with partners, launched several initiatives and programmes to welcome visitors from all over the world and provide them with a safe tourism experience. This includes the Qatar Clean programme, which promotes a healthy and safe environment in hospitality.
Qatar Tourism also launched the Service Excellence programme to elevate the tourism experience at every stage of the visitor journey. Qatar Tourism also developed its Visit Qatar website as part of its digital transformation, matched with a Visit Qatar mobile application that offers a handy guide to the country’s offerings, providing location-based recommendations and interactive functions that tailor content to visitor needs and interests.
Qatar Tourism also announced the recent launch of the World Class Chefs project, a two-year initiative featuring renowned chefs from around the world hosted in Qatar. The project aims to take the country’s world-class dining experiences to the next level, supporting the hospitality sector and facilitating investment opportunities in the food and beverage sector.
Qatar Tourism is also preparing to launch Heya Arabian Fashion Exhibition in December 2021, and Qatar International Food Festival (QIFF), which is expected to be the longest edition ever – in November and December 2021.
In addition, Qatar’s calendar of events promises exciting events, such as the FIFA Arab Cup 2021™, Formula 1 Grand Prix, Swan Lake, Qatar Balloon Festival, the ICC Men’s T20 World Cup Asia A Qualifier, and many other local and international tournaments.
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