The two-year initiative will bring the world’s top chefs to Qatar
Qatar Tourism, in collaboration with Qatar Airways, Qatar Aircraft Catering Company and Kings of Kitchen, is all set to kick off the World Class Chefs initiative later this month, aimed to further enrich the country’s thriving culinary scene and explore investment opportunities.
The two-year initiative will host high-profile and award-winning international chefs from all over the world in Qatar as a way to diversify the country’s tourism offerings by introducing new gastronomic experiences.
Qatar Tourism facilitates investment opportunities in various tourism sub-sectors, particularly through the hospitality sector, strengthening Qatar’s position as a tourist destination featuring restaurants by high-profile international chefs. Qatar currently boasts an eclectic dining scene with restaurants by many globally celebrated chefs, as well as a strong and diversified multi-award-winning hospitality sector, making the country a promising destination to introduce new concepts in fine dining.
Qatar Tourism COO Berthold Trenkel said that the food and beverage sector in Qatar is reflective of the country’s patchwork of residents and is a key element of their tourism offering.
Food-related events are extremely popular in the country, according to Trenkel and they are excited to introduce the ‘World Class Chefs’ project, along with the return of beloved events such as the Qatar International Food Festival, in the coming months.
With a multitude of food experiences, such initiatives help showcase the country’s offerings in the sector to more varied audiences.
The World Class Chefs project will kick off at the end of October, with the visit of French Chef Julien Roucheteau, a Michelin Star Chef who has many international awards to his credit.
Qatar Tourism already launched several initiatives and festivals to support the hospitality, retail and food and beverage sectors in the country. These include the Qatar Clean programme in collaboration with the Ministry of Public Health, the Chefs of Qatar virtual food festival and the country’s most celebrated Qatar International Food Festival. With the borders now open for international visitors, Qatar Tourism is maintaining a strong focus on improving visitor experience to ensure the country is ready to welcome guests to enjoy the country’s tourism products and offerings.
For updates and more information, visit qatartourism.com.
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