“We Celebrate with Asia”: Qatar Launches 2027 AFC Asian Cup Bid Emblem
Qatar Football Association (QFA) launched the emblem of the Asian Cup 2027 bid at the newly built Al Rayyan Stadium, one of the stadiums to be used for the FIFA World Cup 2022. The emblem was revealed during the 2020 Amir Cup final.
The QFA also unveiled information on support of its bid on social media platforms and launched the official bid website. It marked the start of the promotional campaign for Qatar’s Asian Cup 2027 bid.
Football is bringing Asia together, with the continent’s players, teams & nations on a challenging path of learning & progress. In Qatar, the path to success is marked by Al Sadu – a vibrant display of colour that symbolizes our national pride & people’s hospitality#QatarBid2027 pic.twitter.com/xryl0PKmfz
— #AmirCup2020 (@QFA_EN) December 18, 2020
Sheikh Hamad bin Khalifa bin Ahmed Al Thani, President of Qatar Football Association, said:
We are proud to launch the emblem of the AFC Asian Cup 2027 bid file. We are also thrilled to begin the promotional campaign for the bid, according to a timetable we have been preparing for a while. We assure every football fan that we are ready to host the AFC Asian Cup 2027 and we are confident Qatar’s bid file will impress the football federations in the Asian continent. Asia is familiar with Qatar’s history of hosting top international football events and matches across more than four decades.’
Qatar’s Bidding Nation Logo brings together Al Adaam, the name, and colour of Qatar’s flag and the number 27, representing AFC Asian Cup 2027. This striking identity also weaves in Qatar’s ancient tradition, Al Sadu, a handicraft treasured by local families and often used to decorate soft furnishings and elements found in the home. These motifs represent the generosity of Qatari hospitality, which ensures that every guest will always feel at home. At the heart of the design is the football pitch – the stage for football dreams to come true. The emblem’s colours represent Qatar’s distinct maroon which blends seamlessly with gold, creating a sense of the rich fan experiences.
It is worth noting that the Qatar Football Association handed over the first part of the bid file on 26 August, underlining its desire to host Asia’s most prominent national team event, followed by the second part covering legal requirements on 29 October, and the third part showcasing the government guarantee requirements on 26 November.