Qatar National Tourism Council (QNTC) is leading a group of hotels, local tour operators and other tourism service providers from Qatar to join the world’s largest trade show in the German capital – ITB Berlin.
Spread over 222 square metres, the Qatar pavilion in ITB Berlin will have representation from QNTC and its 20 co-exhibitors showcasing the country’s expanding tourism and hospitality options.
Among the co-exhibitors with representation to the exhibition are the National Museum of Qatar, Qatar Rail, IAAF World Championships in Athletics 2019, and the Supreme Committee for Delivery and Legacy updating visitors about the 2022 FIFA World Cup Qatar™.
Rashed Al Qurese from QNTC said that their participation to ITB Berlin was partly driven by the strong growth in visitor arrivals from Germany in 2018.
We also recently sealed a number of partnerships with leading German companies in the tourism sector – including Dertour Tour Operators and AIDA Cruises, and with joint communications, co-marketing actions and familiarisation trips with these partners, along with our recently launched global destination campaign: Qatar – Qurated For You highlighting the destination’s bespoke tourism experiences, we expect this upward trend of visitor arrivals to continue.’
QNTC also aims to promote Qatar’s authentic experiences its unique tourism destination among travel professionals and industry leaders in Germany. German-speaking countries are a key source market for Qatar with a record growth of 34% in 2018 (78,858 visitors) compared to 58,930 visitors from the previous year.
Qatar offers a wide range of tourism experiences to diverse categories of German tourists. Last year saw a strong development in the country’s cruise tourism segment with German cruise ships AIDA and TUI Mein Schiff making its port call in Doha. Mass participation events such as the World Corporate Games, which will be hosted in Qatar this November, and for the first time in the Middle East, further support the country’s goals of developing a vibrant sports and recreation tourism sub-sector, while also tapping business tourism opportunities.
Travelling to the country is also made easier with Qatar Airways, which now offers 70 weekly flights from Frankfurt, Munich, Berlin, Vienna, Zurich and Geneva, and only recently increased frequency from Zurich and Vienna to its home hub in Doha.
Learn more about QNTC through this link, visitqatar.qa.