Qatar Tourism Authority (QTA) will step up its promotional activity in the UK, with officials confirming that 21 representatives of Qatar’s tourism sector will take part at World Travel Market (WTM) 2015, at London’s Excel exhibition centre from 2–5 November.
The UK already ranks as Qatar’s largest European visitor source market by a substantial margin, accounting for more than 30% of all visitors from the continent. British tourist numbers have grown steadily over the past few years, reaching more than 135,000 in 2014.
The outlook for the current year is equally positive and QTA has recognised the UK as one of its key markets with potential for even greater growth in the coming years, especially as Qatar builds on its leisure offerings.
QTA’s promotion at WTM will be especially significant this year as it unveils Qatar’s destination brand.
QTA’s Chief Marketing & Promotions Officer, Rashed Al Qurese, said:
The introduction of our new brand promises to be a major milestone in our on-going quest to establish Qatar among the world’s top premium destinations. It will provide a strong, memorable and consistent visual identity that underscores and exemplifies that aspiration.’
He explained that the brand will feature across the full spectrum of promotional assets from the design of QTA’s exhibition stand to photography, video, bespoke typography, digital platforms and marketing collateral.
Besides QTA itself, the Qatar presence on stand ME100 at WTM will comprise a strong delegation of leading hotels, DMCs and other industry suppliers.
Al Qurese added:
Alongside our exhibiting partners, we will showcase Qatar’s attractions and offerings, with special emphasis on the country’s rich cultural heritage. Our stand will provide a comprehensive ‘one-stop shop’ for the international travel trade.’
He noted that QTA’s increased marketing activity in the UK has successfully raised awareness of the destination among both tour operators and consumers.
He also said:
The number of British tour operators featuring Qatar has increased from 17 in 2012 to 45 in the current year and this has greatly increased exposure among consumers planning their vacations.’
QTA is also working to boost relations with UK travel agents. A key initiative in this effort is the ‘Tawash’ online destination training programme for agents and other tourism industry professionals (www.tawashqatar.com). Since its launch a year ago, more than 500 British agents have signed up for the course, with 70% already graduating as qualified Qatar experts. Visitors to WTM will be able to register for the ‘Tawash’ programme on QTA’s stand.
The following co-participants will feature on QTA’s stand (ME100) at WTM this year:
- Doha Marriott Hotel
- Grand Hyatt Doha
- Intercontinental Doha – the City
- Katara Hospitality
- La Cigale Hotel
- Copthorne Doha & Kingsgate Doha
- Movenpick Tower & Suites Doha
- Oryx Rotana Doha
- Sheraton Doha Resort & Convention Hotel
- Melia Doha
- Warwick Doha Hotel
- Arab Destination of Tourism
- Qatar International Adventures
- Regency Holidays
- Travel Designer W.L.L.
- Ezdan Hotel & Suites
- The Ritz-Carlton, Doha
- Sharq Village and Spa
- Retaj Hotels and Hospitality
- Marsa Malaz Kempinski
- Qatar Airways