Qatar Tourism Authority (QTA) and Qatar Airways today announced the return of the Qatar International Food Festival (QIFF) from 22 to 28 March 2016. The much-anticipated annual event will celebrate culinary culture under the theme “A Different Side of Food.”
Following the notable success of last year’s QIFF at the Museum of Islamic Art (MIA) Park, which attracted 170,000 visitors over the course of five days, QTA and Qatar Airways have confirmed that this year will see the Festival experience extending to a week-long event, and the addition of satellite Festival experiences at many of the country’s other landmarks and eateries, including The Pearl-Qatar and Katara Cultural Village.
Chinese food lovers will also have plenty to look forward to, with Chinese cuisine featuring as part of the Qatar-China 2016 Year of Culture celebrations.
Rashed Al Qurese, Chief Marketing and Promotion Officer at QTA, said:
The Qatar International Food Festival is an important part of QTA’s strategy to grow and diversify the country’s tourism offering in partnership with the private sector. QIFF showcases our country-wide 5-star culinary and hospitality offerings, giving visitors a taste of the country’s most authentic experiences. We look forward to welcoming residents and visitors alike to the 7th edition of QIFF.’
Qatar Airways Senior Vice President Marketing and Corporate Communications, Salam Al Shawa, said:
Now in its seventh year, the Qatar International Food Festival has proven to be one of the most popular city-based events in the world, and Qatar Airways is pleased to join with Qatar Tourism Authority to create an experience for the residents of Doha. In addition, we are very proud of our role in bringing the world to Doha to taste the country’s finest culinary and cultural offerings.’
Festival participants can look forward to the return of QIFF’s signature events, including Qatar Airways’ Dinner in the Sky and Cooking Theatre, featuring celebrity chefs from Doha and around the world. QIFF will offer new experiences this year as well, designed for the whole family. Details will be announced over the next several weeks.