Qatar Tourism Authority (QTA) and its partners return to IMEX Frankfurt to promote the country as a destination for business events, and strengthen ties with industry stakeholders in European markets.

QTA is exhibiting alongside 12 partners at IMEX, showcasing a full range of state-of-the-art venues, hotels, tour operators and event management companies, including QMICE – a service provided by Qatar Airways to organisers of business events – Doha Exhibition and Convention Center (DECC) and the soon-to-open Mondrian Doha Hotel.

Director of Exhibitions at QTA Ahmed Al Obaidli said that they see growing interest in Qatar as a destination for business events from the German-speaking market. He added that they are building on existing ties and creating new ones through active participation at IMEX Frankfurt.

As Qatar continues to develop and grow its business event and hospitality offering, we are pleased to showcase the increasing opportunities for business tourists to enjoy seamless and authentic experiences, both within and beyond their event.’

IMEX Frankfurt is a three-day global trade show that brings thousands of members of the MICE (Meetings, Incentives, Conferences and Exhibitions) industry together under one roof, enabling meeting planners, corporate meetings and conference organisers, as well as exhibitors, to find their ideal destinations and set their forthcoming events in motion.

As a member of the International Congress and Convention Association (ICCA), QTA is also presenting its strategy to continue growing the sector at the association’s Middle East Chapter Meeting, on the sidelines of IMEX Frankfurt. The presentation will highlight the efforts undertaken by QTA and across the sector to capitalise on Qatar’s assets in attracting and hosting more global business events.

In addition, German event planners are set to enjoy a taste of Qatar’s hospitality at IMEX Frankfurt through a ‘buyer’s lunch’ hosted by QTA. The event targets conference organisers and representatives of associations seeking new destinations for their events. QTA has invited many of these buyers to visit Qatar’s world-class facilities, as well as attend match-making sessions with relevant local industry representatives. Business Events is a key sub-sector of Qatar’s tourism industry. With more than 150 business events taking place in Qatar annually, a substantial number of visitors to Qatar are business tourists.

The country has sustained an average annual growth rate of 51% in exhibitions over the past three years. QTA has taken a number of steps to further support and facilitate the planning and execution of large-scale events in Qatar through initiatives that include the launch of the country’s first Business Events Guide in March of this year. The Guide, available online and in print, offers a comprehensive resource that helps international event organisers, wherever they are, to plan and deliver their exhibitions, conferences, conventions and meetings in Qatar.

Visit the QTA website and the IMEX Frankfurt page for more information.