Qatar Tourism Authority (QTA) held an appreciation event to recognise the partners who contributed to an eventful 2016 summer season in Qatar. Both Eid Celebrations and the Qatar Summer Festival, which are three of the country’s most anticipated nationwide events, were held in succession between July and September.
These tourism festivals serve to energise the retail and hospitality sectors in a typically off-peak period. To acknowledge their efforts and support, QTA hosted representatives of government ministries and agencies, sponsors, media, participants and volunteers in a recognition ceremony at the St Regis Hotel in Doha today.
Designed to cater to residents and visitors alike, the festivals support a wider strategy to enrich Qatar’s annual calendar of events and diversify the year-round tourism offering. Figures show the strategy is beginning to bear fruit; in August alone, the number of visitors that Qatar welcomed was 2% higher than the number received in the same month last year. In addition, the number of visitors to Qatar who are GCC nationals continued to rise through August and September, recording a 7% increase in year-to-date (January-September) figures compared to the same period last year.
Shopping promotions throughout Qatar Summer Festival also generated a positive impact on members of the retail sector. The number of coupons entered into the weekly raffle draws reached 100,000 by the end of the festival and reflects an estimated expenditure of more than 21 million Qatari Riyals in participating malls.
Meanwhile, partnerships with members of the hospitality sector to provide special packages to visitors this year doubled in number from Qatar Summer Festival 2015, reaching 56 hotel establishments.
More updates on visitqatar.qa.