Qtel Group and its Operating Companies to Unify Under New Brand – Ooredoo
Qtel Group has announced that it will change its brand to Ooredoo, and that each of its operating companies in emerging markets across the Middle East, North Africa and Southeast Asia will adopt the new brand during the course of 2013 and 2014. These companies, in which Ooredoo already has a controlling interest, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
The Global Brand Ambassador: Messi
The announcement was made by Ooredoo Chairman HE Sheikh Abdullah bin Mohammed bin Saud Al Thani at a special launch event at Mobile World Congress 2013 in Barcelona, Spain. During the event, Ooredoo announced football star Lionel ‘Leo’ Messi as its global brand ambassador, and agreed to support the Leo Messi Foundation as part of the company’s continued commitment to making a difference in communities across the world.
The Meaning of Ooredoo
‘With Ooredoo we have chosen an Arabic word that means ‘I want’, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate,’ said HE Sheikh Abdullah bin Mohammed bin Saud Al Thani, Chairman of Ooredoo. ‘We believe that young people should be given the life chances that mobile technology can provide; that under-served communities should be able to access the Internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs. Our new brand reflects these beliefs.’
Chief Executive Officer of Qtel Qatar, Sheikh Saud bin Nasser Al Thani, said:
‘Our company is at the heart of a global communications company that serves nearly 90 million people in communities around the world. Qtel in Qatar will be the first company in the group to align with this new brand.’
Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 89.2 million people (as of 30 September 2012) and consolidated revenues of US $6.8 billion for the first nine months of fiscal year 2012. Delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses in emerging markets, Ooredoo has been the fastest-growing telecommunications company in the world by revenue since 2006 and its enterprise value has more than tripled since 2005.
The company has initiated a major modernisation programme across its core network and is investing for the future to deliver high speed broadband as new frequencies and new technologies open up. Ooredoo has been at the forefront of delivering life-enhancing mobile services, such as mLearning in Tunisia to support young people’s economic empowerment and mWomen programmes in Iraq and Indonesia. Ooredoo is also providing relevant services to customers who cannot afford smartphones and working with the GSMA to develop more intuitive devices to overcome literacy barriers.