Radisson-Blu-Hotel-LogoRadisson Blu, one of world’s leading hotel brands, announced the launch of its newly designed ‘travel magazine style’ blog, an innovative way for like-minded travellers to share tips and knowledge about the destinations that surround their hotels.

Vice President, Branding, Radisson Blu, Rose Anderson, said:

There’s a real art to traveling well and even the most seasoned voyager looks to local people for tips to make a trip something special. We want our new blog to become a trusted source for travel insights…we recognise that knowledge is a powerful currency and as such want to be able to reward the sharing of the top insights with a free night at one of our hotels.’

In a contest entitled Social Eyes, running 4 August through 31 August 2014, travellers are invited to share an insider travel tip about one of the destinations in which Radisson Blu hotels are located. In an exchange for specialist travel knowledge, the global hotel brand is opening its doors to the social community. The best tips each week during the contest will win a free room night at any Radisson Blu hotel of their choice worldwide.

The new Radisson Blu blog has been designed to look and feel like a travel magazine – filled with inspirational and useful tips gathered about the areas that surround Radisson Blu hotels worldwide – and the Social Eyes contest is aimed at building an even larger cache of travel secrets. By encouraging participants to share the best things they’ve found from their personal travels that go beyond the usual “must see” lists, the brand seeks to uncover information like how to locate the best viewpoint, discover a hidden café, enjoy a secret garden, or interesting ways to experience a city.

With over 275 hotels, Radisson Blu flagship properties can be found in prime locations, including major cities, airport gateways and leisure destinations around the world. Highly anticipated recent openings in the Middle East region include Radisson Blu Dhahran in Saudi Arabia.

To participate in the Social Eyes contest, consumers are encouraged to share their insider knowledge by uploading their tips at blog.radissonblu.com/social-eyes and entering to win one of 300 free room nights at any Radisson Blu hotel of their choice worldwide.