Ralph’s Coffee truck makes its debut in Doha this week, marking the first time the signature mobile coffee bar has travelled to the Middle East.
The visit is a collaboration between IN-Q Enterprises by Qatar Museums, Msheireb Properties, Whitney Robinson’s DW Northstar, and Ralph Lauren, and part of Qatar Creates, celebrating the best of arts and culture, fashion and design.
In May, M7 launched an online mentoring programme to provide young designers the necessary tools, training and resources to realise careers in the fashion and design industries. M7 will offer a wide range of engaging programmes and exhibitions targeting both the general public and design community.
Qatar Museums Chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani said they are thrilled to host Ralph’s Coffee truck at their new creative hub, M7, in Msheireb.
She said that like M7 with its seven principles to guide Qatar’s creative industries, the Ralph Lauren brand is dedicated to timeless style, protecting the environment and improving people’s lives.
The arrival of the vintage Ralph’s Coffee truck will enrich the enduring spirit of the city – already robust in fashion, tradition, and cultural diversity – while paying homage to the past and the legacy of the Ralph Lauren brand.
Msheireb Properties Acting CEO Ali Al Kuwari said that Msheireb Downtown Doha is excited to welcome visitors to experience their unique creative hub, M7. He said that Ralph’s Coffee truck is the ideal addition to their second-to-none café selection and would enhance the vibrant, diverse, cultural scene of Doha.
We also see the addition of a prominent international brand of this calibre as another step towards our objective of creating an inspiring and vibrant ecosystem for Qatari start-ups and entrepreneurs.
Following its stay at M7, Ralph’s Coffee truck will then travel to other Doha landmarks, which include the Museum of Islamic Art, the National Museum of Qatar, the Fire Station: Artist in Residence, and Mathaf: Arab Museum of Modern Art. A more detailed schedule will be released soon.
To celebrate its inaugural visit to the region, Ralph’s Coffee truck will offer guests a specially crafted Doha Turmeric Latte and fresh baked goods featuring dates, in honour of Qatar’s diverse culinary heritage. Ralph’s Coffee’s famous brownies and chocolate chip cookies will also be available for purchase. All proceeds from the sales will go towards artwork installation in Doha hospitals.
Ralph’s Coffee truck was intended to launch in March as part of the designer townhouses at Mshereib – as envisioned and facilitated by design entrepreneur Whitney Robinson’s new company, DW Northstar, which specialises in experiential luxury rooted in exceptional design and the art of living well. The designer townhouses were unfortunately postponed due to the COVID-19 pandemic and will make their debut this summer.
Ralph’s Coffee in Doha
M7 @ Msheireb Downtown Doha
Sunday to Wednesday, 8 am to 10 pm
Thursday, 8 am to 12 am / Friday, 3 pm to 12 am
Saturday, 8 am to 12 am
For advance order pickup, you can send a WhatsApp Message to 6655 0933. Delivery service will follow. Please note that M7 follows strict health and safety guidelines in accordance with recommendations from the Ministry of Public Health. Face masks are required and social distancing is still strongly encouraged.
Learn more about Ralph’s Coffee at ralphlauren.com.