Keeping up with its reputation as Qatar’s biggest and most popular showcase of chic abayas, as well as traditional Arabic and Khaliji wear, the Ninth Heya Arabian Fashion Exhibition has continued to effectively draw large number of women of various age groups, to the Doha Exhibition and Convention Center (DECC).
Heya exhibition is more than a shopping experience; in addition to the exhibition featuring around 200 designers, visitors were treated to fashion shows, cosmetology tutorials, informative workshops, and fun competitions. Models could also be spotted walking around in the chic outfits of the season, for visitors to take a closer look and have the feel of the latest styles and fabrics.
The exhibition has drawn positive response from guests who were seen placing orders at a large number of boutiques.
One of the visitors said:
I am pleased with the entire exhibition. The collection of clothes on display has something for every kind of taste and age group. I was also able to get some great tips on hair and makeup during the tutorial sessions. The exhibition has certainly met my expectations. I will certainly be back next time – no doubt.’
Every year, Heya attracts participation from popular Gulf-based designers, some of whom have held fashion shows in Paris and other international fashion capitals and have an established following.
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