One of the world’s top horse racing venues is playing host to the Qatar Goodwood Festival, organised by Qatar Airways and the Qatar Racing and Equestrian Club.  The partnership celebrates Qatar Airways’ support for sport and in bringing people together during the peak of the social season in the United Kingdom.

Bringing a sense of style and fashion to the turf, Qatar Airways will also recognise the best hats worn during Ladies Day at the Qatar Goodwood Festival, taking place at the renowned Goodwood race course in West Sussex, UK. Throughout Ladies Day, race goers are encouraged to enter their hats into the Qatar Airways competition, judged by leading style influencer Hermione Olivia. The winner will receive a pair of return Business Class tickets from the UK to Doha, plus five-star hotel accommodation provided by the Qatar Racing and Equestrian Club. Several hundred racegoers are expected to enter the competition, with entries to be highlighted throughout the day on Instagram using the hashtag #firstclasshat.

Qatar Airways Group Chief Executive Akbar Al Baker said that Qatar Airways is delighted to be associated with the Qatar Goodwood Festival.

The UK is a very important market for Qatar Airways and is always at the forefront of our innovations. It was the first route for our award-winning Business Class concept, Qsuite, which entered service from Heathrow in June this year. Next year, our network of UK destinations will continue to grow with Cardiff, complementing existing flights to Edinburgh, Manchester, London and Birmingham.’

The Qatari affinity for horses has helped forge strong cultural links with horsing communities around the world. Qatar Airways has also showcased its equestrian credentials in Ireland by recently partnering with The Curragh and becoming the official airline partner of the 2017 Dublin Horse Show, following the launch of flights to Dublin.

The event, taking place from 1-5 August 2017, in partnership with the Qatar Racing and Equestrian Club is a long-established part of the UK’s social calendar, and a major sporting and social highlight of the British Summer Season.

Over the five-day festival, top jockeys and horses will compete in some of the UK’s most prestigious races including the Qatar Sussex Stakes, one of the highlights of the flat racing season, with prize money of £1 million attracting a world-class field. Qatar Airways will be present at Goodwood throughout the event and will display its stunning First Class seat to showcase its award-wining cabins and in-flight services to race-goers.

Alex Eade, General Manager of Goodwood Racecourse said they are delighted that Qatar Airways has become a partner of the Qatar Goodwood Festival.

As a brand that shares Goodwood’s values in providing the best possible experience to its customers, Qatar Airways’ sponsorship of our flagship meeting is another milestone in making the Qatar Goodwood Festival a unique and global event.’

Nasser Sherida Al Kaabi, General Manager of Qatar Racing and Equestrian Club that the festival is one of the highlights of their global sponsorship portfolio.

We thank Qatar Airways for their response and support to our initiative. We are confident that Qatar Airways’ presence will add more success to the high-profile event and we look forward to a highly exciting edition and an extended partnership with Qatar Airways.’

Qatar Airways offers a choice of 72 non-stop flights per week to Doha from several destinations in the UK – London, Heathrow, Manchester, Birmingham and Edinburgh.

Check out their website for more details.