Safwa Produce: Fresh and Green from the Local Farm to Your Table
You must have come across these fresh, green produce in the supermarkets marked with the simple ‘Safwa’ logo, but did you know that these products are locally-grown and actually come from a Qatari family farm?
With a vision to propel Qatar to the top of the region’s agriculture industry, the Alfardan family established a family farm, Wahat Al Shafalahia in 1975 to sell sustainably-farmed home-grown produce. Passed down through the generations, the farm has become the centre of the country’s modern agricultural sector. The farm has been catering to the local market over the years.
General Manager Fardan Fahad Alfardan, said they look at sustainability as a natural part of what they offer. He said that the highest quality fresh produce is best grown through sustainable means and Safwa’s modern technology optimises and scales up the process but the core concept remains the same – fresh produce from the family farm to your family table.
We view this as our social responsibility towards Qatar and its people, and we are proud to be in a position where we can help the community with healthier options while doing so in a sustainable manner.
Inspired by the wise vision of HH The Amir Sheikh Tamim bin Hamad Al Thani, Safwa aims to promote Qatari products and help the country be more sustainable and self-sufficient.
A healthy family lies at the heart of Safwa. All green-leafy vegetables are fresh and completely bio- and pesticides- free. Safwa provides a steady supply of various produce and green leafy vegetables to the health-conscious community of Qatar.
Sustainable and Technologically-Advanced
Safwa’s farming practices are environmentally-friendly. With focus on sustainability, specialised scientific techniques are used, such as progressive and technologically-advanced automated hydroponics farming. Even Safwa’s packaging is completely eco-friendly, showcasing their premium products in the most sustainable way possible.
Safwa’s products are available in all major supermarkets in Qatar. You can also order online through their website or through their mobile app, and freshly harvested products will be delivered to your doorstep on the same day. Visit safwa.com.qa for more information.