Saleh Al Hamad Al Mana Co. the exclusive distributor for Nissan in the State of Qatar, has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East today. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.

The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.

Bengt Schultz, Chief Operating Officer at Saleh Al Hamad Al Mana Co commented:

Nissan Maxima has a strong and long heritage; Its groundbreaking presence is also intended to ‘Maximise’ the Nissan brand itself – as a halo vehicle showcasing the company’s cutting edge design, performance and innovation leadership.’

Nissan Middle East Managing Director, Samir Cherfan, commented:

The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima’s iconic ‘4-Door Sports Car’ positioning, it sets a new standard for style, performance and technology in the large sedan segment.’

‘The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn’t seen anything as exciting as this within this segment.’

The high performance, top-end sedan will support Nissan’s ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014.

Check out 2016 Nissan Maxima specifications.

All-New Nissan Maxima 2016 Set To Reinvent Segment - Blue

For more information, visit Nissan Qatar Showroom on Salwa Road or their website.