Saleh Al Hamad Al Mana Co. the exclusive distributor for Nissan in the State of Qatar, has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East today. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.
The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.
Bengt Schultz, Chief Operating Officer at Saleh Al Hamad Al Mana Co commented:
Nissan Maxima has a strong and long heritage; Its groundbreaking presence is also intended to ‘Maximise’ the Nissan brand itself – as a halo vehicle showcasing the company’s cutting edge design, performance and innovation leadership.’
Nissan Middle East Managing Director, Samir Cherfan, commented:
The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima’s iconic ‘4-Door Sports Car’ positioning, it sets a new standard for style, performance and technology in the large sedan segment.’
‘The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn’t seen anything as exciting as this within this segment.’
The high performance, top-end sedan will support Nissan’s ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014.
For more information, visit Nissan Qatar Showroom on Salwa Road or their website.