South Korean technology giant Samsung Electronics has signed a Memorandum of Understanding (MOU) with Ooredoo, formerly known as Qtel Group, a leading telecom company with a presence across markets in the Middle East, North Africa and South-East Asia.
The deal will see both parties collaborate on projects to accelerate the growth of mobility and Internet adoption across all Ooredoo markets, with a strong focus on Qatar and Indonesia.
Samsung was drawn to Ooredoo’s ability to provide innovative products to the youth segment – a strategic push recently highlighted by the launch of Samsung’s Galaxy Y series for younger consumers. About 40% of customers in Ooredoo’s key markets are under 25 years of age.
Samsung is the world’s smartphone leader and number one provider of Android powered smart mobile devices, according to research companies Canalys and Gartner, boosted by its successful GALAXY series of smartphones and tablets.
Ooredoo stands at the top of Samsung’s partner list for marquee launches in 2013, and will provide customers competitively priced voice, SMS and data bundles, high-quality SIMs, customer care and device detection capabilities.
In Qatar, Samsung and Ooredoo will explore opportunities to help Ooredoo enhance its QR 1 billion fibre project to deliver high-speed Internet and next generation television services across the whole country by 2014, by supporting multi-screen service offerings.