Screen For Life, Qatar’s National Breast and Bowel Cancer Screening programme recently partnered with major shopping malls to host an in-mall activation programme in support of its month-long October Means Breast Cancer Screening campaign to mark the Breast Cancer Awareness Month and encourage as many women as possible to undergo a complimentary breast cancer screening.
Doha Festival City, Villagio Mall and Landmark Mall, showed tremendous support for the Screen for Life campaign, recognising the programme as a national cause and allocating space within their premises for awareness booths and dedicated mobile screening unit. Doha Festival City has its own on-site screenings for eligible visitors.
The booths enabled the Screen For Life team members to engage with shoppers and provide them with an in-depth insight into the goals of the programme and the processes involved in order to drive home the message of how screening plays a crucial role in the early detection of cancer. The team distributed educational materials and encouraged shoppers to book a free screening at one of the Screen For Life facilities in Al Wakra, Leabaib and Rawdat Al Khail Health Centres.
The month-long breast cancer awareness campaign is a key addition to the Screen For Life efforts to drive cancer awareness among Qatari citizens and residents. Led by the Primary Health Care Corporation (PHCC), the interactive in-mall activation plays a crucial role in the success of the programme across the state.
For more information, you can call the ‘Screen For Life’ call centre at 800 1112 or visit their website at screenforlife.qa.