The 17th edition of the Doha Jewellery and Watches Exhibition (DJWE), organised by Qatar National Tourism Council (QNTC), was officially inaugurated by the country’s Prime Minister and Minister of Interior, HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, under whose patronage the event is taking place. 

The exhibition will run until 29 February at the Doha Exhibition and Convention Centre.  The launch took place in the presence of ambassadors, high-level dignitaries and exhibitors.

DJWE is a leading platform for lovers of luxury and jewellery to see the latest trends and innovations in the industry, along with renowned international and Qatari brands, all under one roof. This year’s edition is expected to be the largest ever, with 129 exhibitors from 14 countries showcasing 500 local and international brands.

17th DJWE

Reflecting on the continued growth of the Doha Jewellery and Watches Exhibition, HE Akbar Al Baker, Secretary General of QNTC and GCEO of Qatar Airways, said the exhibition is one of the biggest events in Qatar, offering visitors the opportunity to experience the quality and craftsmanship of hundreds of the world’s finest gemstones and jewellery collections all under one roof. It also helps attract thousands of tourists to Doha each year – including celebrities and industry influencers.

It is no surprise therefore, that DJWE is growing year after year, and the 17th edition is the largest to date in terms of exhibitors and exhibition space. We are thrilled to welcome partners and guests from all over the world who have come to attend the event and we hope they enjoy the experience of luxury and beauty both at the exhibition, and in Qatar, generally.

Al Baker also said that Qatar’s tourism sector is witnessing rapid growth with the development of new tourism products and experiences. These achievements are the result of fruitful cooperation between various industry partners, headed by QNTC, and guided by the sustainable development goals charted in Qatar National Vision 2030.

Indian style icon Sonam Kapoor joined the opening ceremony as the face of the National Tourism Council’s promotional campaign, ‘Journey into Wonder’. Aired in 16 regional and international markets, the campaign has reached over 450 million people, furthering Qatar as a world-class destination.

Special Promotions, New Exhibitors 

Qatar Airways is offering special promotions on fares in Economy and Business Class until the end of March, to attract visitors from all over the world to enjoy DJWE. In addition, Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery and Blue Salon will be lending their support as the exhibition gets under way.

With a rapidly growing international presence, the 17 edition of the Doha Jewellery & Watches Exhibition offers an unprecedented opportunity for Qatari designers to showcase their work. For the fourth year in a row, the Young Qatari Designers Initiative allows visitors to see stunning collections from 18 young Qatari designers. They will show their stunning designs, meet buyers and mix with peers and enthusiasts from across the world.

DJWE 2020

The exhibition also features two international pavilions – the Turkish pavilion, joining the DJWE for the first time this year and which houses 11 Turkish brands; and the Indian pavilion, which returns for its second year with 28 brands that showcases the diversity of Indian jewellery.

This year’s exhibition will be hosting several international brands for the first time too, including Dolce & Gabbana and Nous, which is included in the Ali Bin Ali Luxury pavilion; De Beers, which will soon open its first store in Qatar at Al Hazm Mall; and Italian brand Lenore, which will present a collection of bracelets, necklaces and earrings at the Jawaher Pavilion. The Indian Pavilion is expected to launch the AYRA jewellery collection belonging to Indian jewellery house Amayra.

A new 18-carat white gold egg will join other famous Fabergé pieces at the Alfardan Jewellery Pavilion, while Rolex and Tudor will display iconic designs. Chanel will have a dedicated booth within Fifty One East’s pavilion. Jawahir Oman Jewellers, one of Oman’s oldest luxury brands, will present a selection of its most famous collections, including Dinar.

Demonstrations will be offered by Qatar Watch Club and Objectif Horlogerie, while the De Beers Group Institute of Diamonds, in collaboration with UNI, will host a workshop by diamond expert Rachel Sahar. Those interested to take part, can find more information at

Doha Jewellery & Watches Exhibition 2020