Genesis, the award-winning luxury car brand that has been making waves since its international launch last year, has officially touched down in Qatar. The country’s most discerning motorists can now experience superior levels of comfort and technology, advanced safety and driver assistance characterised by the flagship full-size G90 and new G80 Sedans.

The Genesis G90 and G80 models are the first in a planned range of cars expected to redefine the top end of the automotive market in Qatar. To bring these refined, technologically advanced vehicles to the attention of the country’s motorists, Skyline Automotive, the official Genesis distribution partner in Qatar, has created an interactive brand experience in Villaggio Mall, which runs through 15 March and will then move to the Mall of Qatar through to 31 March.

The brand roadshow provides the ideal introduction for motorists into the hallmarks of the Genesis brand and the features that make it a flag-bearer for refined style and prestige, setting new benchmarks for standards of comfort and quality. These include:

Design
The cars perfectly balance beauty and functionality. They are a powerful representation of the new brand’s ‘Athletic Elegance’ design language, which will be carried through to future Genesis products. Their design creates a strong first impression on the road, with a prominent bonnet, long wheelbase and short front and rear overhangs. Another example of the meticulous attention to design and detail is the passenger cabin – lovingly crafted from the finest materials and textures. Soft leather seats are adjustable to the smallest detail, while superior levels of noise insulation ensure that passengers can enjoy their journey with a sense of pure relaxation.

Driver experience
Delivering simplicity and convenience and ensuring a stress-free driver experience is key. Principles of human-focused technology have been applied throughout the interior of both the flagship G90 and G80. These range from advanced seating and climate control functions to the intuitive multimedia system and wireless device charging. Advanced ergonomic analysis guides the positioning of driver controls, passenger comfort and entertainment features. Everything is designed for simplicity and convenience, without needless complication.

Innovation
Advanced technological innovation defines Genesis. Both the G90 and G80 feature Genesis Smart Sense, a suite of driver safety technologies covering the full spectrum of active and passive safety features, ensuring driver alertness and occupant safety. This includes Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control with Stop/Start, Smart Blind Spot Detection and Lane Keep Assist. Automatic Emergency Braking (AEB), utilising sensor fusion technology, helps avoid a potential collision or reduce its impact. Both cars employ automatic braking and use the front radar from the Smart Cruise Control system and the forward camera from the Lane Keep Assist (LKA) to provide extra margins of safety.

Performance
Genesis represents the ideal combination of driving performance and comfort. The advanced H-TRAC all-wheel-drive system optimises vehicle dynamics with the first application of Genesis Adaptive Control Suspension (GACS). For the G80, a 311-hp 3.8-litre V-6 with an eight-speed automatic and rear-wheel drive is standard, and a 420-hp 5.0-litre V-8 is optional. Whilst G90 powertrain options include a 3.8-litre direct injected V6, an all-new 3.3-litre direct-injected, twin-turbocharged V6, or the award-winning Tau 5.0-litre direct-injected V8 for ultimate power, coupled to an eight-speed, dual-clutch automatic transmission. Development teams have subjected both models to rigorous performance testing at the company’s European Technical Centre at the Nürburgring in Germany and the California Proving Grounds in the Mojave Desert.

Since the brand’s international launch last year, both Genesis models have made a major impression on the global car market and received numerous industry accolades. Most recently, the G90 premium luxury sedan featured in the Consumer Guide’s 2017 Best Buy list in the U.S. and earned one of the U.S. auto industry’s highest safety honours from the Insurance Institute for Highway Safety, heralded as a Top Safety Pick+ due to its exceptional performance during testing. The 2017 Genesis G80 is also making a name for itself and holds two of the highest safety honours in the U.S. auto industry – the Insurance Institute for Highway Safety 2016 Top Safety Pick+, and a five-star rating from the National Highway Traffic Safety Administration, reserved for vehicles that offer the highest level of crash protection and provide the most advanced active and passive safety technology.

To build the brand in Qatar, Skyline Automotive is running a month-long roadshow in Villaggio, hosting an interactive stand giving visitors a taste of the luxury, VIP experience that Genesis has become synonymous with. The flagship G90 and the new G80 are on display at the stand, which is situated in the Via Domo Luxury Area of the mall until 15 March. The company is then taking the roadshow to the Mall of Qatar, where it will run until 31 March.

Knowledgeable sales representatives will bring the vehicles to life, giving visitors an expert overview of the human-centred design features, comfort, technological development and intelligent safety. In a commitment to delivering the ultimate in convenience and customer experience, guests interested in booking a test drive can schedule one by registering a time and location where a Genesis vehicle will be delivered by a member of Skyline Automotive’s staff.

Thanks in part to its design characteristics and innovative features that meet the demands of the most exacting motorist, Skyline Automotive anticipates strong demand in Qatar. Following a pattern established in markets elsewhere around the world, the brand looks very well placed to quickly establish itself as a major player in the luxury segment. Genesis has already made a strong first impression in the country since arriving earlier this year, generating considerable interest amongst consumers visiting the Skyline Automotive showroom on the B Ring Road.

Referring to the roadshow activity, Paiman El Malla, General Manager of Skyline Automotive said:

This is an exciting and important development in the country’s automotive market, and we’re proud to be working in partnership with Genesis to redefine what luxury stands for. As a business, we share many of the same values and ambitions as Genesis, and similarly strive to provide the finest automotive experiences, products and services to our customers. Like Genesis, we’re continually pushing forward to set new standards for quality, service and experience in the market. This roadshow marks the start of our exciting and ambitious plans for the brand this year and beyond.’

To find out more about Skyline Automotive, its showrooms and network of after sales centres across Qatar, as well as Genesis models, customers can call 4489 1111 or visit Skyline Qatar website