The Primary Health Care Corporation (PHCC) has engaged with social media influencers in its drive to increase awareness of the national breast and bowel screening programme ‘Screen for Life’.
In line with its mandate to get the message to a wide cross-section of Qatar society, the ‘Screen for Life’ team gathered some of the most influential figures on Qatari social media at the Rawdat Al Khail Health Center, one of the PHCC’s three dedicated breast and bowel screening facilities, where the influencers gained extensive information about the ‘Screen for Life’ programme and how it works. They were also told of the benefits of early cancer detection through screening to help save lives.
The presentation by the ‘Screen for Life’ team included an overview of the programme, the achievements and milestone reached during a successful first year of operation, and plans for the next phase of the campaign.
The influencers were given a tour of the screening facility and a chance to experience the spa-like breast and bowel screening suite. The visitors were also introduced to the wealth and recovery services that the health centre provides. The group took photographs and videos, and posted the materials to various social media accounts such as Instagram, Snapchat, Twitter and Facebook, urging their followers to book a screening appointment and help spread the message to their peers and relatives.
In line with Qatar’s National Cancer Programme, breast cancer screening is for asymptomatic women aged 45-69 and bowel cancer screening is for men and women between the ages of 50-74 showing no related symptoms.
To book an appointment or to find out more about the programme, call the dedicated PHCC Call Centre on 800 1112.