The Generation Amazing initiative, implemented in partnership between Sahtak Awalan – Your Health First and the Supreme Committee for Delivery and Legacy (SC) was praised by World Cup winning Brazilian football player Gilberto da Silva and renowned Qatari sports commentator Mohammed Saadon Al Kuwari

Yalla NaturalThe two sports personalities visited the Generation Amazing installation at Katara, which is in place as part of the Doha Healthcare Week. Your Health First brought the Yalla Natural roadshow to the event, teaching children about the importance of healthy eating and exercise, while Generation Amazing installed a pop-up football pitch for visiting children.

Ten lucky children had the chance to play a game with Gilberto and Mohammed, with both men praising the initiative for the culture of health and exercise that it promotes among the young people.

Nesreen Al Rifai, Chief Communications Officer at Weill Cornell Medicine – Qatar (WCM-Q), which developed Your Health First, praised the partnership with Generation Amazing, which has been such a resounding success.

Working together, we have brought real benefits to the community, and particularly to our young people. I am sure that one of the legacies of the 2022 FIFA World Cup is a fit and healthy population that are able to meet the challenges of Qatar National Vision 2030.’

Gilberto said that it’s good to have two organisations working together to support children in sports.

I’m sure it will be very important and valuable for the kids, giving them good health advice and introducing them to football.’

Generation Amazing

Mohammed, who is also a former professional tennis player, a social media influencer and an ambassador for the SC, said that since Qatar won the right to host the FIFA World Cup, there has been a real drive to ensure that the event leaves a real and lasting legacy for the nation.

I think similar initiatives to Your Health First are needed, everyone should play their role. Corporate social responsibility has become huge worldwide but most entities are not doing what they claim; but Your Health First is a real example of what the community needs and it’s always great to see this kind of partnership and cooperation with Generation Amazing.’

Hundreds of school children were invited to visit the installation at Katara, with young students playing and learning new skills on the football pitch.

Your Health First is the flagship health initiative of WCM-Q, supported by partnerships with Qatar Foundation, the Ministry of Public Health, the Ministry of Education and Higher Education, the Ministry of Municipality and Environment, Occidental Petroleum, ExxonMobil and the Supreme Committee for Delivery and Legacy.

Check out this link for more information about the Generation Amazing initiative.