Starwood Hotels and Resorts to Launch Annual ‘Ifthar for Cabs’ Initiative
Starwood Hotels & Resorts is celebrating its fifth annual ‘Iftar for Cabs’ initiative at over 40 participating Starwood hotels in the Middle East. During the hour of Iftar on Wednesday 16 July 2014, all cab drivers who drive through the main entrance of any of the participating Starwood hotels will receive Iftar packs to break their fast.
The ‘Iftar for Cabs’ initiative – ideated by Starwood Hotels & Resorts – has been running since 2010 and has since become an annual tradition for many cab drivers throughout the region. Last year, Starwood delivered over 3,000 Iftar packs to cab drivers across the region.
Catering teams at each hotel will prepare Iftar packs, which will include a diverse selection of food and beverage items. Associates from across various departments within the hotels, including Catering, Administration and Guest Services, will join forces on the ‘Iftar for Cabs’ initiative.
The group currently operates eight of its nine renowned international brands in the Middle East – St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and Aloft. All eight brands will be represented in this year’s ‘Iftar for Cabs’ initiative.