Students for Road Safety Launch Ramadan Awareness Campaign at Souq Waqif
Hundreds of people have learnt how to stay safe on Qatar’s roads due to a Ramadan campaign underway at Souq Waqif by Students for Road Safety – a programme funded by Maersk Oil Qatar (MOQ).
Advanced driving instructors are manning a road safety simulator throughout the holy month to offer advice and raise awareness about safe road behaviours.
Ramadan is traditionally a period where road accidents increase in Qatar. This activity at Souq Waqif is organised in cooperation with the Ministry of Interior’s Traffic Department under the umbrella of the national road safety brand, One Second.
Lieutenant Fahad Mubarak Al Abdulla from Traffic Department, Ministry of Interior Qatar, said:
This time of year is unfortunately a period where road accidents increase, placing precious lives at risk. We are proud to continue our joint efforts with Maersk Oil Qatar and Students for Road Safety to address this challenge, particularly by targeting young people who are often at most risk. This partnership continues two years of successful collaboration and is in keeping with the National Road Safety Strategy and other activity under the One Second brand.’
In the past two years 4,500 students have been exposed to the Students for Road Safety programme that seeks to transform those at the age of 12 to 18 into road safety ambassadors through interactive presentations and driving simulator training.
The road safety simulator used as part of Students for Road Safety, and in position at Souq Waqif throughout Ramadan, is the only one of its kind in the Gulf region. It includes a full car cockpit, an advanced display system with wrap around screen and an artificial intelligence engine that reflects common behaviours on Qatar’s roads.
Deputy Managing Director of Maersk Oil Qatar, Sheikh Faisal bin Fahad Al Thani, said:
We are committed to supporting programmes that bring tangible and lasting benefits to the country, and there is no better example than Students for Road Safety. Sadly too many people in Qatar are injured or killed in road accidents but together with the Traffic Department we are successfully raising awareness of this issue and encouraging positive behavior change. I congratulate all those involved with the Ramadan campaign and encourage visitors to Souq Waqif to stop by and learn more.’
Students for Road Safety was launched in 2013 by programme owners Maersk Oil Qatar and the Traffic Department, within the Ministry of Interior, as part of the national One Second road safety brand.