Four Seasons is offering groups the chance to relax, reconnect and reenergise with the Spa Escape Offer. Groups of three or more receive a complimentary food and beverage credit with minimum purchase at participating spas that include Four Seasons Hotel Beirut, Four Seasons Hotel Cairo at Nile Plaza, Four Seasons Hotel Cairo at The First Residence, Four Seasons Hotel Doha, Four Seasons Hotel Riyadh and Four Seasons Resort Sharm El Sheikh.
The Future of Spa at Four Seasons
Where will the company’s spa leaders, under the guidance of the Global Task Force, take Four Seasons Spas in future? Simon Casson, Regional Vice President and General Manager of Four Seasons Hotel Doha, is focusing on several areas of importance:
Four Seasons, recently named to Fortune’s ‘100 Best Companies to Work For’ for the 16th straight year, continues to place priority on investment in its people. Several years ago, the company created a first-of-its-kind apprenticeship system. ‘Our Spa Career Development Program identifies potential in the trenches. It provides comprehensive, customised training for as long as a year in locations around the world to prepare candidates to become leaders in their own markets. To date, two dozen have graduated, and more are currently participating in the program,’ says Casson, noting that the initiative is absolutely essential to the brand’s leadership in spa.
Products and treatments
A recent example of partnering with the best spa brands includes the development of the Tropical Magnolia treatments and products with Sodashi, featuring the world’s most expensive essential oil and now offered exclusively at a half dozen Four Seasons Spas. Working with other established leaders such as ila, an organic, ethically sourced and handmade skincare and spa line, as well as world renowned brands including Guerlain in Pudong, Shanghai, Four Seasons continues to deliver cutting edge therapies. Spa Directors are also introducing regional and emerging brands, such as Omorovicza in Budapest, and Ling in Hong Kong.
Along with offering many innovative non-invasive, results-driven therapies, Four Seasons has been exploring centuries-old traditions in various cultures, from Traditional Chinese Medicine and the Ayurvedic approach to total wellness, to Native American philosophies, the mystical legends of the coco de mer and even the ancient beauty secrets of Cleopatra. Organic lines, natural ingredients and sustainable practices will continue to be important as well.
‘Increasingly, guests are invited to book a time-frame rather than a specific treatment, and then discuss their personal needs and wishes upon arrival so the therapist can make recommendations tailored just for that guest,’ says Casson.
Four Seasons also makes things easier for guests on the go, with online booking options and computerised scheduling that allow therapists to instantly access records and thus customize the treatment for guests.
In Doha, spa facilities such as a colour therapy room, hydrotherapy pool, ice room and laconium bed complement the traditional offerings of saunas, steam rooms and swiss showers create the most comprehensive spa in the Middle East.