Qatar Automobiles Company (QAC), authorised distributor of Mitsubishi Motors Corporation in Qatar, has launched the new Mitsubishi L200 1-tonne Pick Up in Qatar, in time for the celebration of its 40th anniversary. The Mitsubishi L200 is a truck recognised globally for its durability, reliability and comfort.
The New Mitsubishi L200 was revealed in a special ceremony held recently at the Mitsubishi showroom on Salwa Road, attended by Nasser Bin Khaled Group (NBK Group) Automotive Chief Operation Officer Ihab El Feky, QAC General Manager Hisham Al Sahn, Mitsubishi Brand Manager Haitham Ebef, special guests and members of the media.
The launch of the New Mitsubishi L200 in Qatar followed after the vehicle’s global launch in Thailand. This event was also a key milestone for Mitsubishi L200 as it marked its first appearance in the GCC.
According to NBK Group Automotive Operations Director Sheikh Faleh Bin Nawaf Al Thani, QAC is pleased to provide the local market with the new vehicle, which he said is set to redefine the pick up concept.
We stay committed to Qatar’s development and growth and we will continue to provide the Qatari market with reliable pick-ups and vehicles.’
Welcoming the guests at the ceremony, Hisham Al Sahn said they are pleased to launch the New L200 in Qatar, and that they are are fully confident that it will meet the diverse needs and wishes of customers who are looking for a stylish and reliable pickup.
This is another milestone for QAC and Mitsubishi Motors in Qatar. The New L200 is one of our most important models and its success is vital to the company’s sustainable growth.’
The New Mitsubishi L200 has been developed to embody the Engineered Beyond Tough keyphrase which underlined its creation. Elements making it significantly more competitive include:
- A more powerful styling that incorporates the latest iteration of the Dynamic Shield front design concept;
- An enhanced 4WD system that delivers improved off-road performance;
- The latest in active safety and driver assistance systems.
Overall, the new model features significant refinements to the durability and reliability required by commercial users, and the comfort and ride sought by private users.
Powerful Engineered Beyond Tough Design
The New Mitsubishi L200 revitalised design under the concept ‘Rock Solid’ embodies, both inside and out, the full essence of its Engineered Beyond Tough development key phrase – a toughness fully underpinned by engineering prowess and knowhow.
The front face incorporates the new-generation Dynamic Shield front design concept. The high engine hood line and beefier-looking lamps located higher up give the new model a more powerful and imposing front face.
Newly sculpted body curves with contrasting sharp lines, extended wheel flares and bright accents embody the strength of a Mitsubishi Motors’ truck and add modernity. The lighting and bumper parts become part of the tough design, framing the front and rear designs and adding visual width.
The restyled inside of the L200 expresses modern a modern and robust feeling with frame surroundings for the switch panel and air outlets. A high-quality look is created by soft pad materials and stitching on the floor console, armrests and parking brake.
4WD System Gives Enhanced All-Terrain Performance
New L200 4WD models deliver optimum traction and handling characteristics for any given surface, and the 4WD systems deliver improved off-road performance. The New Mitsubishi L200 features many detail improvements, directed by the Engineered Beyond Tough development keyphrase, to the durability and reliability sought in commercial use and to the comfort and ride sought in private use. Ride is improved with the use of larger rear dampers which contain more damping oil.
The New L200 is now available at Mitsubishi Motors Showroom on Salwa Road. Customers can visit the showroom from Saturday to Thursday, 8 am to 9 pm, and on Friday, from 5 pm to 9 pm. Visit their website for more information.