Think Pink Qatar is set for the annual Think Pink Breast Cancer Awareness Walk at The Pearl-Qatar on Friday 25 October 2013 at 5 pm.
Founder of Think Pink Qatar, Karen Al Kharouf, said:
Positive lifestyle choices and early detection are the first lines of defense in the fight against cancer, and events like the Think Pink Walk bring attention to the need for awareness and education.’
Registration will be open at 2 pm on the day of the walk. The walk was initially going to take place at the Doha Corniche, where the walk usually takes place every year, but due to the heavy construction on the Corniche, Think Pink Qatar has moved the walk to The Pearl-Qatar. The route map of the walk at The Pearl-Qatar will be provided soon on Think Pink Qatar’s website.
October is the Breast Cancer Awareness Month (BCAM), which is also known as the National Breast Cancer Awareness Month (NBCAM) in America. BCAM is an annual international health campaign organised by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
As part of Sidra’s ongoing commitment to supporting breast cancer awareness in Qatar, Sidra employees will be giving away Fit Bit devices to the first 1,000 participants in the Think Pink Breast Cancer Awareness Walk. Fit Bit is a portable device that tracks exercise and activity levels and calories consumed to help people maintain a healthy lifestyle.
The collaboration with Think Pink Qatar expanded this year when Sidra held a cancer prevention and education event as part of Sidra’s Bil Afia employee wellness program to mark World Cancer Day. Sidra Communications Director Khalid Al Mohannad said:
I’m overwhelmed by the positive response and number of Sidra employees who have signed up for the Think Pink Breast Cancer Awareness Walk and very excited to offer Fit Bit devices to other dedicated participants. Sidra recently ran a hugely successful employee Fit Bit competition through our Bil Afia program and wanted to help bring similar experiences to other Doha residents.’
For more information, visit Think Pink Qatar’s website.