Under the patronage of HE the Prime Minister and Interior Minister, Sheikh Abdullah bin Nasser bin Khalifa Al-Thani, the thirteenth edition of Doha Jewellery and Watches Exhibition (DJWE) was opened to crowds on 22 February by HE the Deputy Prime Minister and Minister of State for Cabinet Affairs, Ahmed bin Abdullah Al Mahmoud at the new Doha Exhibition and Convention Center in West Bay, following a VIP reception.
Organised by Qatar Tourism Authority and delivered by Elan Group and Fira Barcelona, DJWE 2016 is the largest ever edition of the leading jewellery and watch exhibition.
Ahmed Al-Mulla, Chief Operations Officer of Elan Entertainment, said:
It has been a superb first day, and best ever visitor response. Having worked hard to make this edition of DJWE stand out for highest quality, widest choice, and unparalleled visitor experience, we are delighted by the success of the opening.’
Some exhibitors have already noticed potential buyers for unique, one-off creations which will only ever be publicly viewable here. We look forward to welcoming many thousands more visitors during the remaining four days of DJWE. Our brand exhibitors, special information seminars, workshops, and of course the extraordinary creations on display continue to demonstrate why DJWE is celebrated as a world-leading luxury event.’
More than five hundred brands from twenty-seven countries are on display at this year’s exhibition, offering greater variety and choice of high-quality products than in any previous year to all visitors. The new DECC’s vast pillar-less floor area, superb lighting, central location and amenities provide over 29,000 sqm of exhibiting space, an increase of 16 percent on the 2015 edition.
Each jewel exhibited at DJWE is evaluated for size, clarity and quality, and the exhibition standards allow entry to only the world’s most precious metals: platinum; palladium; pure and sterling silver; and white, yellow, and rose gold. With new, more stringent selection criteria in place, and an abundance of rare and one-off creations, this year’s showcase for the world’s loveliest gems reaffirms Doha’s eminence among locations renowned for luxury.
Visitors this week should look out for the variety of new activities and services ornamenting DJWE 2016: on-the-spot gem certification through the International Gemological Institute’s mobile gem-testing lab; four information seminars providing details about process, choosing and maintenance of the astonishing creations on display; jewellery and horology workshops for enthusiasts and designers to see great craftsmanship at work; and special viewing areas for greater privacy while taking a closer look at individual pieces.
For more information, visit Marhaba Events Calendar.