Audiences from around the world tuned in to watch Qatar’s first virtual fashion show, hosted by Qatar National Tourism Council (QNTC), in collaboration with United Development Company (UDC).

The show featured leading local and international designers – The Project, Per Lei Couture, Ashwa Fashion, and Youssef Al Jasmi – and showcased designs in ready-to-wear, men’s wear and evening wear categories. The virtual fashion show also featured the abaya brand, Shades.

The show began with a tribute to the people of Lebanon in the wake of the recent tragedy.


Set against the scenic backdrop of The Pearl-Qatar, the virtual show was the opening event of the Qatar Summer Programme, a vibrant line-up of offers and activations arranged by QNTC for residents during the summer holidays.

For updates and more information, visit the QNTC website,

QNTC and UDC to Host Virtual Fashion Show at The Pearl-Qatar