Members of the public have one more reason to drop in at Msheireb Downtown Doha (MDD) – to view the collections of this year’s graduating class of fashion design students from Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar)

The collections were captured in eye-catching, themed, boutique-style window displays within the heart of the world’s first sustainable downtown regeneration project.

In a shift from the annual fashion show, the university’s Fashion Design department joined hands with Doha Design District (DDD) and MDD, to celebrate the designs created by Class of 2021 with the wider community. DDD is managed by two VCUarts Qatar alumni Shaikha Al Sulaiti and Naila Al Thani.

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The display – titled Class of 2021 Senior Graduation Fashion Design Showcase – will be on view near the intersection of Wadi Musheirib Street and Al Khail Street.

Third Culture Kids

Four of the five window displays feature the collections of senior students Ryan Basilico, Safa Al Hadithi, Dana Ahmed and Sidra Sohail, and revolve around the theme ‘Third Culture Kids’. The fifth window display offers an exciting glimpse into the creativity of the Class of 2022 fashion design students set to graduate next year.

VCUarts Qatar MDD showcase 1

Visitors will also be able to scan a QR code adjacent to each display to access a video that further explains the theme and concept behind each collection. The videos were created in collaboration with Doha Film Institute.

According to VCUarts Qatar Fashion Design Chair Christopher Fink, they were very excited to involve the public in celebrating the work of their senior students. Growing up in Qatar, yet coming from different backgrounds and cultures, he said that each of their four graduating seniors captured their personal experiences as third culture kids in their individual collections.

These talented designers were further supported in the visual presentation and branding of their windows by students from our graphic design department, a creative collaboration that helped crystallize their themes of ‘Vulnerability’, ‘sMoL’, ‘Blurred Lines’, and ‘Recollection’ into five unique yet equally striking window displays.

VCUarts Qatar Dean Amir Berbić said they are delighted at this opportunity to join hands with DDD to present their senior fashion collection at Msheireb Downtown Doha.

It is a privilege to be able to showcase the creativity of the upcoming generation of designers for the public who have been supporting and inspiring us for years.

He added that the change the world has recently witnessed is a call to re-examine the way in which we articulate and share ideas. This latest edition is a creative outcome of collaborating with the wider community to celebrate individual achievements.

VCUarts Qatar annual awards

On a parallel track, VCUarts Qatar Fashion Design department also announced the recipients of its annual awards. The Golden Needle award for Most Outstanding Senior went to Sidra Sohail, Class of 2021. Najla Al Eida bagged the Golden Needle Award for Most Outstanding Junior, Class of 2022, while the Golden Needle Award for Most Outstanding Sophomore was awarded to Class of 2023 student Tiaba Nazir.

For more information about VCUarts Qatar, visit

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