Ellen Lupton Big Juice Ellen Lupton Interior LifeAs part of the Crossing Boundaries Lecture Series, Virginia Commonwealth University in Qatar (VCUQatar) presents a lecture by noted writer, curator and graphic designer Ellen Lupton, entitled ‘Design and Branding: Logo, System, Experience’ on Wednesday 20 February 2013 at 6 pm at the atrium at VCUQatar. The lecture is open to the public.

The contemporary practice of design for branding has evolved over the past fifteen years from a fixation on the singular graphic mark to a broader practice encompassing experiences, services, environments, and systems. Illustrated with lively examples ranging from the critical experiments of Metahaven to popular product packaging by innovation and design firm IDEO, the lecture reveals the diverse roles designers are playing in today’s global society as makers, thinkers, and planners.

About Ellen Lupton:

Ellen Lupton is Senior Curator of Contemporary Design at the Smithsonian’s Cooper-Hewitt, National Design Museum in New York City. As curator since 1992, she has produced numerous exhibitions and books, including museum project “Graphic Design—Now in Production,” an exhibition on national tour through 2014, co-organised by Cooper-Hewitt and the Walker Art Center, Mechanical Brides: Women and Machines from Home to Office (1993), Mixing Messages: Graphic Design and Contemporary Culture (1996), Letters from the Avant-Garde (1996), and Skin: Surface, Substance + Design (2002).

She is director of the Graphic Design MFA programme at Maryland Institute College of Art (MICA) in Baltimore, where she also serves as director of the Center for Design Thinking.

Her book Thinking with Type (2004) is used by students, designers, and educators worldwide. D.I.Y.: Design It Yourself (2006), co-authored with her graduate students at MICA, explains design processes to a general audience. D.I.Y. Kids (October 2007), co-authored with Julia Lupton, is a design book for children illustrated with kids’ art. The Lupton twins’ latest book is Design Your Life: The Pleasures and Perils of Everyday Things (St Martin’s Griffin, 2009). Other books include Graphic Design: The New Basics (with Jennifer Cole Phillips, 2008) and Indie Publishing: How to Design and Produce Your Own Book (2008). She is the co-author with Abbott Miller of several books, including The Bathroom, the Kitchen, and the Aesthetics of Waste (1992), Design Writing Research (1996), and Swarm (2006).

Lupton is a 2007 recipient of the AIGA Gold Medal, one of the highest honours given to a graphic designer or design educator in the U.S. Lupton has contributed to various publications, including Print, Eye, I.D., and Metropolis. She has published essays and illustrations in The New York Times. A frequent lecturer around the U.S. and the world, Lupton will speak about design to anyone who will listen.

Other exhibitions she has curated and co-curated include the National Design Triennial series (2000, 2003, 2006, 2010), Feeding Desire: Design and the Tools of the Table, 1500–2005 (2006), Solos: New Design from Israel (2006), and Graphic Design in the Mechanical Age (1999), all at Cooper-Hewitt, National Design Museum.

‘Design and Branding: Logo, System, Experience’ is the last lecture in the Crossing Boundaries Lecture Series for the academic year.