As part of its sponsorship of the 2014 FIFA World Cup BrazilTM, Visa Inc., one of the world’s largest retail electronic payments networks, has launched a promotion to send four valued cardholders in the Qatar to 2014 FIFA World Cup Brazil group and final matches.
The 2014 FIFA World Cup BrazilTM, which is scheduled to kick off in June this year, is one of the most highly anticipated events of the year which will see 32 teams from all around the globe competing for the most prestigious prize in the sport. Brazil will become the centre of attention for the world and Visa has extended an opportunity for Qatari football fans to be part of the glamorous show.
According to Isaac Thomas, General Manager, Qatar, Oman, Kuwait, and Bahrain, at Visa Inc., the campaign intends to leverage football fever in the country ahead of the World Cup. He said:
Football fans are not like any other sports fans in the world, as they tend to be more passionate about the game, with an unmatched sense of loyalty for their team…Through our sponsorship of FIFA, Visa is able to offer unique experiences exclusive to our cardholders that add the feel of excitement and anticipation to the list of benefits Visa’s products come with. The whole idea is to provide four lucky winners in Qatar a chance to get a once in a lifetime experience in Brazil. To be in Brazil to watch the World Cup final is a dream for every sports fan and this initiative of ours will help four fans live the dream. And, throughout it all, we are reminding our cardholders of the practical, safe, and convenient purchasing experience Visa products offer.’
The campaign, set to run between 1 January 2014 and 28 February 2014, connects with football fans across Qatar by driving preference for and usage of Visa products. It is also to promote Visa’s partnership with the 2014 FIFA World Cup BrazilTM, by enhancing purchasing experiences for all cardholders through awarding great prizes.
Throughout the campaign, Visa cardholders will enter a raffle draw each time they make a purchase while they are abroad using their credit, prepaid, gift or debit Visa card. At the end, four lucky winners will get an unmatched opportunity to experience Brazil through an all-expense paid trip, including airline tickets, meet and greet arrangements, transportation, hotel accommodation, and group or final game tickets, not to mention their own prepaid Visa card covering their pocket money for the trip.
In addition to the above, Visa cardholders will also be able to take advantage of the exclusive World Cup offers of partner banks. Visa is one of six global FIFA partners with global rights in the ‘Financial Services’ product category to all FIFA World CupTM activities. This partnership follows its debut as an official sponsor at the 2010 FIFA World Cup in South Africa, and has run through 2014 to include the rights to the FIFA Women’s World Cup Germany 2011 TM and the 2014 FIFA World Cup BrazilTM.
Visa recently announced the extension of its sponsorship of FIFA through 2022. Visa is a global payments technology company that enables consumers, businesses, financial institutions and governments to use electronic payments instead of cash and checks. Visa has built one of the world’s most advanced processing networks – VisaNet.