Volvo Cars recently emerged as the supreme winner of the 2018 Women’s World Car of the Year Award, another accolade to the Volvo XC40 model. The award is the only car awards in the world voted entirely by female motoring writers. Thirty-four jurors from 27 countries selected Volvo’s first compact SUV as the best new car of the year for women. In two anonymous rounds of votes, the XC40 prevailed against five competing models.
The award reflects the growing importance of women as an independent customer group with purchasing power. Automakers are considering criteria important to women drivers – safety, price-performance, appearance, storage space, child-friendliness, comfort and environmental footprint, as well as colour options and desirability.
DOMASCO Managing Director Faisal Sharif said that since its launch, the XC40 has been recognised in the region and worldwide. The award reaffirms Volvo’s dedication to put in place a high-class car that suits women and the entire family, with the right combination of design, connectivity and safety.
Safety and driver assistance features on the XC40 include the Volvo Cars Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° camera that helps drivers manoeuver their car in tight parking spaces.
The XC40 also offers ingenious interior design and storage ideas with more functional storage space in doors and under the seats, a special space for phones including inductive charging, a foldout hook for small bags, plus a removable waste bin in the tunnel console.
Doha Marketing Services Company WLL (DOMASCO) is the exclusive distributor of Volvo Cars in Qatar. Customers can test drive a new XC40 by visiting the Volvo showroom on Khalifa Street near the National Mosque and TV Roundabout. You can also check out this link for more information about Volvo cars.