The Doha Jewellery & Watches Exhibition (DJWE), the region’s only business-to-customer show of its kind, is back this week at the Doha Exhibition and Convention Centre (DECC).

Three special experiences you shouldn’t miss 

Al Majed Jewellery’s limited edition official licensed products for FIFA World Cup™ Qatar 2022

As the country gears up for the region’s first ever World Cup tournament, visitors to DJWE and football fans can catch first sight of Al Majed Jewellery’s official licensed products created to celebrate the mega sports event in Qatar. The range of limited-edition items include jewellery, pens, as well as other luxury products studded with precious stones, all designed to depict the heritage and culture of Qatar.

Al Majed Jewellery signed a licensing agreement with FIFA in September 2021 to be the official licensed luxury jewellery and accessories for the FIFA World Cup Qatar 2022.

Inspirational talks at the DJWE lounge

Throughout the duration of the exhibition, the DJWE lounge will be home to open sessions relating to everything – from the creative process of jewellery formation to consumer savviness when it comes to buying diamonds and precious stones. Visitors will hear from an array of founders and designers, including homegrown Qatari designer Nada Al Sulaiti of Hairaat, and 7th generation heir of the L’ETRANGE brand, Sébastien L’étrange.

DJULA’s on-site piercing services

Parisien jeweller DJULA, famed for its delicate designs and unconventional ear piercings, will be at DJWE this year showcasing its latest designs. And to give the complete DJULA experience to their customers, one of DJULA’s professional piercers has flown in to Qatar from France and will be on hand throughout the entire exhibition to offer customers a complimentary on-site piercing service. DJULA’s creations have been spotted on A-list celebrities including Michelle Obama, Lady Gaga and Jennifer Lawrence.

With more than 500 brands from 10 countries exhibiting at DJWE this year, the 18th edition provides an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers as well as local designers.

First timers 

In addition to the experiences mentioned above, there are also glamorous brands joining the exhibition for the first time that are sure to take your breath away. Here are some special displays jewellery and watch connoisseurs should keep an eye out for:

Louis Vuitton Saturne NecklaceLouis Vuitton’s Saturne necklace

The showstopper piece will be presented for the first time at DJWE (Booth C8). The necklace is an extraordinary creation of 186.42 carats featuring more than 140 multi-coloured sapphires and diamonds. Make sure to take note of LV’s patented diamond cuts which are based on the luxury brand’s iconic monogram flowers – a round-cut flower diamond, and a pointed-cut flower diamond.

Gaga Milano’s collection

Gaga Milano 2Participating in DJWE for the first time ever, Italian watchmaker Gagà Milano is ready to dazzle watch afficionados with its horological creations (Booth B16). Visitors to its stand are invited to explore a range of its collections including Quirky Tourbillon, Napoleone, Manuale 48 mm and Skeleton 48 mm some of which have limited edition pieces and feature its signature combination of tradition, attention to detail and a pinch of whimsy.

Mouawad Regina Suite and Dragon Suite

The Lebanese jewellery powerhouse Mouawad, will reveal iconic pieces that are fit for royalty (Booth D1). In an innovative twist, the Regina Suite features a dazzling necklace that turns into a crown, while the Dragon Suite is beautifully set with the largest yellow diamond of its type, as graded by GIA.

Gems and Metals Calibration Lab (GMCL)

Visitors wishing to delve deeper into the world of gems and precious metals are welcome to visit Qatar’s very own GMCL stand which will be present at DJWE for the first time ever (Booth A8a). Established after five years of local market research and an affiliate of the International Gemological Institute (IGI), GMCL is on a mission to raise awareness on the importance of grading and help ensure products available in Qatar’s market meet international standards.

With more than 500 exhibitors from 10 countries exhibiting at DJWE this year, the 18th edition provides an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers as well as local designers.

The exhibition runs until 14 May and is open to the public from 4 pm to 10 this Friday, 13 May, and from 12 pm to 10 pm on Saturday. Don’t miss your chance to be part of this luxury event!


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