Qatar Tourism announced the return of the month-long shopping and entertainment extravaganza Shop Qatar from 10 September to 10 October 2021.

Shop Qatar 2021 will be the first major festival taking place in Qatar in 18 months, where 15 venues across Doha will offer discounts of up to 90%. Now in its fifth edition, the event is going international for the first time with the participation of Qatar Duty Free at Hamad International Airport (HIA).

Unmatched offers and experiences

Over hundreds of prizes, including cash and cars worth more than QAR4 million will be given away through four weekly raffle draws. Over 60 leading hotels nationwide will run promotions and fun-filled activities for the whole family. Shoppers will get the chance to win thousands of Qatar Duty Free gift vouchers.

For the first time, Shop Qatar Design Week will be held at the Doha Design District in Msheireb Downtown. It will host pop-up shops, design workshops and two international fashion shows that will also mark the Qatar-USA Year of Culture.

Prominent musicians, designers and artists will run masterclasses, fashion shows, workshops, and music concerts. Well-known American-Indian fashion designer Naeem Khan and Bollywood celebrity designer Manish Malhotra are also set to attend. Additionally, regional music sensations will play at the Qatar National Convention Centre (QNCC).

Shop Qatar 2021 2
Qatar Airways Group Chief Executive and Qatar Tourism Chairman, HE Akbar Al Baker

According to Qatar Airways Group Chief Executive and Qatar Tourism Chairman, HE Akbar Al Baker, as one of the most significant events in the country’s annual calendar, Shop Qatar brings the best fashion, entertainment and retail offerings to the country. With the collaborative efforts of Qatar Tourism and stakeholders, he said they look forward to resuming Qatar festivals while adhering to all safety protocols.

This year’s Shop Qatar contains unmatched offers and experiences, with social distancing measures at all events and malls, in addition to the Qatar Clean certification which is required for each participating hotel and restaurant. A key initiative by Qatar Tourism and the Ministry of Public Health (MoPH), this initiative facilitates the return of in-person events, while maintaining health and safety.

Qatar Tourism continues to work closely with partners in the retail and hospitality sectors to develop more diverse festivals and events appealing to newer market segments, to encourage a boost in retail activity within the country. As such, we are eager to resume our vibrant events calendar, with a host of exciting initiatives coming up.

Aligned with Qatar Tourism’s strategy to promote the country as a destination and showcase its diverse – and affordable – offerings across retail, entertainment and culture, Shop Qatar 2021 is also expected to boost local businesses and the domestic economy.

After challenging times brought about by the pandemic, the return of the country’s biggest shopping festival will provide a platform for local businesses and stakeholders to drive footfall and promote their products and services.

Retail partners include Al Khor Mall, City Center Mall, Doha Festival City, Ezdan Mall (Al Gharrafa), Ezdan Mall (Al Wakrah), Galleria Mall, Gulf Mall, Hyatt Plaza, Lagoona Mall, Landmark Mall, Mall of Qatar, The Gate Mall, The Pearl, Villaggio Mall, and Qatar Duty Free. QNCC and the Doha Design District will also host events and activities.

All events will be held following the guidelines of MoPH. Design workshops and masterclasses will be conducted with a limited number of vaccinated individuals and music concerts will be held at 30% capacity at QNCC. All masterclasses will be ticketed.

The theme of Shop Qatar 2021 is One Festival. Countless Experiences.

Raffle Draw

The ever-popular raffle draw returns, and for every QAR200 spent, shoppers will receive a coupon giving them a chance to win. First-time shoppers will be able to submit raffle entries via WhatsApp. Four raffle draws will take place at these malls:

  • Doha Festival City
  • Hyatt Plaza
  • Lagoona Mall
  • Mall of Qatar

Shoppers have a chance to win hundreds of prizes worth over QAR4 million – QAR1 million cash prizes, cars, Sony PlayStation 5, gift cards, and much more.

Updates and more information are available on

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