Doha Marketing Services Company W.L.L (DOMASCO), the distributor for Volvo in Qatar, has announced the opening of the new Volvo Retail Experience (VRE) showroom in Doha.

Located on Khalifa Street (near the Mohammed Ibn Abdul Wahab Mosque and the former TV Roundabout), the new showroom reflects Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.

The official inauguration ceremony will be held in September and will be attended by senior management from Volvo.

Faisal Sharif, Managing Director, DOMASCO, said:

The VRE concept is a firm commitment from DOMASCO to its customers as well as a positive signal for the brand’s bright future in the premium automotive sector. The new showroom promises to welcome our customers in a completely new relaxing and pleasing environment while they explore Volvo’s range of vehicles.’

The new VRE showroom offers accessibility by signalling positive illustration of Volvo’s future. Featuring a balance between physical and digital presentation, the showroom integrates the sales areas in an open and holistic environment. The glass facade complements the design to draw attention and highlight the iconic Volvo Cars range on display.

Here’s an insight to the ideal Volvo Retail Experience worldwide:

Launched in 2013, ‘Volvo Retail Experience’ is a new retail concept designed to be universally applied by 2020 at all Volvo’s dealership. VRE demonstrates a tastefully equipped living room that creates an engaging home-like feel in line with the ‘designed around you’ brand strategy. The concept aims at enhancing customer’s experience while focusing on design quality and contemporary aesthetics that complements Volvo’s loyalty to its Scandinavian heritage.

The new Volvo VRE showroom is open Saturday to Thursday from 8am to 8pm. Visit Volvo Qatar website for more information.