HEC Paris will run its intensive two-day ‘Effective Strategies for Social Media Marketing’ Executive Short Programme designed to give managers a strategic overview on how social media can be leveraged to support B2C and B2B customers in their decision journeys.

Professor Kristine de Valck
Professor Kristine de Valck

The programme will be at HEC Paris in Qatar campus in Tornado Tower, on 18-19 March, to be led by Associate Dean and Director of the PhD programme at HEC Paris Kristine de Valck, whose research and teaching over the past 15 years has focused on how the internet in general and social media in particular have changed consumer behaviour, organisation and marketing practice.

According to Professor De Valck, participants of the programme will gain in-depth knowledge on how to identify opportunities for encouraging, incentivizing and managing the ‘many-to-many’ interactions on social media in a manner that enhances value both for companies and customers.

The ‘Effective Strategies for Social Media Marketing’ Executive Short Programme will show participants the role that internet and social media play in a consumer’s purchase decision process.

The short course will also cover how social media can be leveraged to help build brand awareness using content marketing and how it is considered a crucial customer service and support tool.

Professor De Valck said they will further educate participants on how they can engage with influencers for targeted marketing purposes. This programme is designed to give participants an edge in an increasingly competitive market.

By enrolling in this Executive Short Programme, participants will enhance their understanding of the difference between traditional, digital and social media marketing. They will also gain up-to-date insights on the varied social media landscape. Participants will also increase their social media literacy by learning key concepts of social media marketing and develop the ability to design successful social media strategies.

For more information on Executive Short Programmes offered at HEC Paris in Qatar, contact [email protected] or call 4454 7467.