Huawei Consumer Business Group (CBG) held a media open day in Dubai recently to discuss the future of innovation in the Middle East region.

Led by Huawei CBG Chief Marketing Officer Glory Cheung and President of Huawei CBG, Middle East and Africa Gene Jiao, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as its brand ambition to becoming a global ‘iconic’ tech brand.

Huawei is the third biggest smartphone brand worldwide and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to its smart phones to enhance consumer experience.

Cheung said they see tremendous potential in the Middle East market.

Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by bringing cutting-edge technologies to the Middle East’s rapidly evolving digital arena.

Cheung reiterated Huawei’s commitment to fuelling innovation and collaborating with leading partners to transform customer experience.

Clement Wong, Head of Global Product Marketing at Huawei CBG highlighted the company’s vision of the next frontier in mobile. He introduced Huawei’s newest Kirin 970 – an AI-powered chipset which combines the power of the cloud with the speed and responsiveness of native AI processing. Huawei confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich this month, on 16 October.

Wong said Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud.

The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.’

Gene Jiao also did a presentation, focusing on Huawei’s expanding role across the region.

The Middle East is one of the most crucial markets for Huawei and over the last couple of years, we have grown from strength to strength, focusing on improving the quality of our products, services and market performance.We are also constantly developing meaningful ways to connect with the region’s tech-savvy consumers and our brand rankings year on year are a testimony to our evolution in the regional market.’

According to the 2017 H1 GFK report, Huawei is now number 2 in the Middle East and Africa region in terms of sales volume with 13.8% market share. Huawei’s success is supported by its strategy, in line with the Middle East’s vision for innovation growth. It invests in partnerships with key government entities across the region to support innovative growth.

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