McLaren Automotive, the British creator of luxury, high-performance supercars, recently announced the appointment of Exclusive Motors as the brand’s new retail partner in Qatar.
The new McLaren Doha will operate from state-of-the-art showroom facilities conveniently located at Al Hazm Mall, one of the most luxurious shopping destinations in the region.
The boutique showroom is due to open doors for business in the fourth quarter of 2021 offering a complete portfolio of McLaren supercars, including the Ultimate Series as well as a full range of branded merchandise and accessories. The new facility will be fully compliant with the brand’s latest visual identity standards and will use its proprietary technologies, such as the MARC – McLaren Automotive Real-Time Configurator – to offer the most immersive and opulent retail experience.
Complementing the new showroom will be a contemporary service facility situated in Commercial Avenue, featuring over 750 sqm of floor space across the ground floor and mezzanine. The centre will be managed by an expert team of McLaren-trained engineers focused on providing the highest standards of professional service to new and existing customers in Qatar.
McLaren Automotive Market Director for the Middle East and Africa Mohamed Fawzi, said they are looking forward to working with Exclusive Motors to further develop the brand in this key market. McLaren is synonymous with breath-taking products as well as unparalleled ownership experience.
Fawzi said he is confident that their exciting partnership will allow them to nurture the strong community of owners in Qatar and ensure that the brand continues to exceed expectations at every touch-point.
Al Emadi Enterprises Vice-Chairman Jassim M Alemadi, meanwhile, said they are truly honoured to have been appointed as the official retail partner of McLaren Automotive in Qatar and are looking forward to welcoming their first customers to the new, world-class facilities by end of the year.
The new McLaren Doha retailer brings the total number of retail locations in the Middle East and Africa to eight. Globally, McLaren Automotive operates across 40 markets and plans to open its 100th retail location in China later this year, in line with its ambitious Horizon2030 business plan.
The continued retail expansion corresponds with the launch of the McLaren Artura, the brand’s first high-performance hybrid supercar. All-new from the ground-up, the McLaren Artura sits on a new vehicle architecture and marks the start of a new era of performance for the iconic British brand.
For more information on the award-winning range of McLaren supercars, visit doha.mclaren.com.
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