Qatar Airways, the Official Partner and Official Airline of FIFA, announced the launch of its new television campaign to celebrate the most exciting moment in women’s team sports: the FIFA Women’s World Cup France 2019™, taking place from 7 June until 7 July in different cities throughout France.

The innovative new film features a mother telling her daughter a wonderful bedtime story. It is a flight of imagination, in which she describes an amazing new land where women’s football reigns, where players rule and fans from many nations gather to cheer. The film features one of the most famous faces from the world of football, Brazilian football superstar Neymar Jr, celebrating with fellow football fans.

By the film’s end, we realise that mother and daughter are in fact onboard a Qatar Airways aircraft flying to the very destination she has been describing: a magical land, where the story of women’s football comes alive. Their relationship is a genuine anchor for the emotion and optimism surrounding the FIFA Women’s World Cup France 2019™. The look and feel is fantasy-like, and the story is epic and expressive, highlighting the dreams of both players and fans.

According to Qatar Airways Group Chief Executive, HE Akbar Al Baker, women’s football is bigger than ever before, and the FIFA Women’s World Cup France 2019™ is the place where the hopes and dreams of many fans and supporters come true.

It is truly a wonderful celebration of the women’s game. Our new campaign expresses the excitement of many fans all over the world who will be watching the tournament as well as the tens of thousands who will travel to France to cheer for their national team. As an airline, we believe in the power of sports to unite people, and we look forward to bringing fans together in France this summer to take part in the most exciting event yet in women’s sports.’

Qatar Airways Senior VP for Marketing and Corporate Communications Salam Al Shawa, said that the new campaign eloquently conveys the anticipation so many fans around the world feel for the opening match of the tournament on 7 June in Paris.

We are tremendously proud to be the Official Partner and Official Airline of FIFA, and we look forward to celebrating the spirit of the game this summer in France.’

Twenty-four qualifying teams will compete in nine cities throughout France this summer, including Paris, which will host the opening match, as well as Reims, Valenciennes, Le Havre, Rennes, Grenoble, Montpellier, Nice and Lyon, which will host the semi-finals and final match.

Watch the video here:

Qatar Airways' Newest Destination

It's time to board our special flight. Our newest destination is the FIFA Women's World Cup France 2019(TM).

Posted by Qatar Airways on Wednesday, 8 May 2019


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