Qatar Tourism announced the return and dates of the 2024 instalment of the Doha Jewellery and Watches Exhibition (DJWE) for its 20th edition in a press conference held at the Auditorium of the Raffles Doha Hotel.
Gracing the event were HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism, and Yousef Mahmoud Al-Neama, Group Chief Business Officer of Qatar National Bank, which serves as this edition’s official sponsor.
Set to return this 5-11 February, DJWE is marking its 20th year, making it Qatar’s longest-running event. This year’s edition will also take place at the approximately 30,000 sqm Doha Exhibition and Convention Centre.
Qatar Tourism Chairman HE Saad Bin Ali Al Kharji, highlighted the role of tourism in the Qatar National Vision 2024-2030, recognising it as a key sector for economic diversification. ‘Over the past years, Qatar has been able to strengthen its position as a premier tourist destination, working on designing tourism assets, maintaining the excellence of services, providing new tourism services, and designing unique experiences for visitors… The 20th edition of DJWE will witness the participation of more than 500 brands, participating from 10 countries around the world.’
During the press conference, attendees were treated to an immersive preview of the upcoming exhibition, offering a glimpse into the opulent showcase that awaits at the opening. The unveiling of the special 20th edition branding of DJWE took centre stage, accompanied by a presentation of the ‘Jewellery Connoisseurs’ campaign. The campaign features model and Russian television personality, Irina Shayk, and former professional footballer turned sports broadcaster, Thierry Henry, set to an original score by Qatari composer Dana Al Fardan. Following the campaign reveal, a documentary film highlighting major exhibitors provided informative insights.
The immersive experience extended beyond the presentation, as the concourse hosted an interactive digital exhibition showcasing statement pieces from previous DJWE installations, creating a space of marvel. Key exhibitors, including AlFardan Jewellery, Al Majed Jewellery, Fifty One East, Al Muftah Jewellery, and Bvlgari, participated, displaying their exquisite pieces.
Commenting on this partnership, Yousef Mahmoud Al-Neama, QNB Group Chief Business Officer said: ‘Our prestigious role as the official sponsor of the 2024 Doha Jewellery and Watches Exhibition marks a significant milestone in our commitment to supporting local and international events within the dynamic landscape of the tourism sector. It also affirms the long-term sponsorship we value having with Qatar Tourism. The Doha Jewellery and Watches Exhibition serves as a unique platform, bringing together creativity, craftsmanship, and innovation, elements that resonate deeply with our core values at QNB.’
This year DJWE edition, will witness significant participations of the Indian and Turkish pavilions, and 10 exhibitors under the Qatari Designers Pavilion. New brands added to the roster are Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery and Hessa Jewels.
The Big 8 for this year’s exhibition were announced at the Press Conference; namely AlFardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and Bulgari.
Special pieces debuting for DJWE 2024 are Tiffany & Co. 2024 Bird on a Pearl, bespoke piece the ‘High Jewellery’ necklace from Bulgari, a new range of ‘Qatar Limited Edition’ watches and new jewellery brands from AlMajed Jewellery and Blue Salon. Moreover, Phillips, a leading global platform for buying and selling 20th and 21st century art and design, will be present at this year’s DJWE. Phillips, in Association with Bacs & Russo, hold the world record for the most successful watch auctions.
Education Above All has been a staple at the DJWE for many instalments, this year they announced their return with collaborations with Brazilian jeweller and designer Silvia Furmanovich and Qatari Designers.
For more information on DJWE 2024, please visit www.djwe.com.
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