Qatar Airways has joined forces with Hamad International Airport (HIA), Qatar Aviation Services (QAS) and Qatar Duty Free (QDF) to show their united support for Breast Cancer Awareness Month with a series of ‘Think Pink’ themed events and giveaways throughout the month of October.
Activities for staff will include pink giveaways and lectures from Qatar Cancer Society (QCS) at HIA, along with awareness workshops, free mammogram screening for all eligible employees, and the return of the annual Charity Bazaar fundraising events at different Qatar Airways locations.
The airline will also be relaunching a refreshed version of its much-loved pink BRIC’S amenity kits, containing exclusive products from Italy’s Castello Monte Vibiano Vecchio eco-range, for passengers travelling on ultra-long-haul or long-haul flights in First Class and Business Class.
Qatar Airways Senior Vice President – Executive Advisor to the Group Chief Executive Nabeela Fakhri, said they are proud to unite with HIA, QAS and QDF to once again show their commitment to raising awareness for breast cancer, as well as support those affected by it.
Education and awareness are key to continuing the tremendous efforts being made across the globe to eradicate this devastating disease. Together we hope to reach as many people as possible, whether employees or passengers, and help save lives with vital information about the tell-tale signs to look for and where to go for help.’
As part of HIA’s month-long ‘Think Pink’ campaign, airport staff will be inviting breast cancer survivors to talk about their experience, and will be setting up an educational booth offering key messages around the importance of early screening and detection to passengers passing through Qatar Airways home and hub.
HIA Vice President of Marketing and Corporate Communications Abdulaziz Al Mass, said their bespoke breast cancer educational booth will engage passengers travelling through HIA to raise awareness and encourage people to get screened and support the cause.
HIA has been dedicated to social and health initiatives and has previously entered partnerships to provide additional services to passengers with special needs, with focus on passengers with autism. HIA has also partnered with an eye health charity to inspire the airport’s passengers to learn more about preventable eye conditions.
QDF Senior Vice President Bruce Bowman, said they are thrilled to be able to promote this campaign in partnership with the Qatar Airways family.
We will be displaying a ‘call to action’ in all our outlets, both at HIA and in Doha, to help underline the importance of regular breast screening and encourage donations to Qatar Cancer Society.’
QAS Senior Vice President Mehmet Murat Nursel, meanwhile, said that the alarming rise in the number of cancer patients is very distressing and they encourage everyone, women and men, to take all the necessary precautions in order to ensure their wellbeing.
Marhaba has listed down the various events and activities organised to raise public awareness on breast cancer. See our special listing for more information.