Qatar Automobiles Company (QAC), the authorised general distributor of Mitsubishi Motors in Qatar, launched the fourth generation of the much-anticipated Outlander flagship SUV in a special ceremony at their showroom on Salwa Road.
The launching ceremony was led by QAC General Manager Frank Zauner, General Sales Manager Haitham Ebef and Marketing Manager Karim Monier, with media representatives, social media influencers and guests.
This premium quality seven-seater Outlander received a complete design overhaul and features rugged performance that is perfect for today’s dynamic environment as well as innovative technology, which can enhance the driving experience in more ways than one! Additionally, this safety-centric model comes equipped with a host of advanced features that ensure occupants remain safe at all times.
The Outlander is an SUV that’s been around for nearly two decades and has grown in popularity year after year. Since 2001, Mitsubishi Motors sold over 2.6 million units of the Outlander series globally.
Zauner said they are thrilled to launch the fourth generation of the new Outlander in Qatar, distinguished with upgraded design and features. The vehicle adopts the philosophy of Mitsubishi Motors to cope with current demands while reflecting QAC’s unwavering commitment to present the best and latest models of the brand in Qatar.
We will continue to meet our customers’ expectations and enhance our leading position in the market, and we stay confident that the new Outlander will gain the trust and admiration of customers in various categories.
Yutaka Yano, President at Mitsubishi Motors Middle East and Africa, said that the all-new Outlander is a game changer for Mitsubishi Motors, with its strong product appeal and the prospect of completely reshaping customers’ opinion about not only this specific model but the entire brand.
In the Middle East, customers are looking for more than just a car, and want a vehicle that has all bases covered – from utility and versatility to features and packages, and exterior design/interior styling.
The new Outlander, according to Yano, will continue attracting new customers through these improved product attributes which include enhanced ‘drivability’, better fuel economy, among others.
For more information about the all-new Mitsubishi Outlander, visit mitsubishi-motors.qa.
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