Qatar Foundation: Inspiring Football Fans to be ‘Students of Change’
The FIFA Club World Cup Qatar 2020™ is drawing to a close – and throughout the cross-continental tournament, Qatar Foundation has been educating and inspiring fans that the power to make change happen lies in their hands.
As supporters arrive for games at the Education City Stadium – which will host the final game between German giants Bayern Munich and Mexican challengers Tigres – they have been given a Qatar Foundation welcome through activities that reflect how sports energise people, giving them the opportunity to discover more about Education City.
Students of Change campaign
On the way to the stadium, fans are invited to engage with the ‘Students of Change’ campaign, launched by Qatar Foundation this year to empower people from all walks of life to recognise that each individual can be a driver of positive change.
A graffiti wall offered passing fans the chance to share their thoughts on the change they would like to see in the world, for others to read as they head to and from the games at the Education City Stadium.
Fans are also given a musical accompaniment to their matchday experience with Qatar Philharmonic Orchestra performing on the approach to the stadium, alongside community dance groups representing the home countries of competing teams.
Especially-trained ‘educational’ volunteers from Qatar Foundation welcome fans and help them find their way, giving supporters an insight into QF’s focus on sustainability and the inclusive activities available at Education City, while also sharing useful words and phrases in Arabic to help fans learn the language.
Twenty-one-year-old volunteer Nikhil Sangroula from Nepal, a student of Georgetown University in Qatar said he was enthralled by the charm of biggest sporting event in Qatar this year.
It’s a great learning experience to see the management of such a huge event in an unprecedented time, and, as a fan of football, it is an experience of a lifetime to share the same spirit (with) fans from around the world.
Sustainable and environment-friendly practices
Qatar Foundation’s activations at the FIFA Club World Cup Qatar 2020™ – organised with the Supreme Committee for Delivery & Legacy (SC) – also epitomised the organisation’s commitment to sustainability and environment-friendly practices, being awarded Level 1 Eco-Event status as part of a recent programme launched by Qatar Green Building Council.
The award provides a framework for hosting events that have a low carbon footprint and can be a tool for educating and informing people, and enhancing social well-being and economic growth.
Ahead of the tournament, Oxygen Park was the venue for fashion experts from Qatar, Egypt and Mexico – all of whom are home to teams participating in the competition – as they held a workshop for fashion students from Virginia Commonwealth University in Qatar, to enhance cross-cultural understanding.
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