Qatar Tourism, in partnership with Mowasalat (Karwa), is inviting residents to participate in creating the design for a new fleet of iconic limousines.

The Iconic Limousine initiative by Qatar Tourism and Mowasalat (Karwa) introduces fully electric luxury vehicles for discerning travellers. The competition is part of Qatar Tourism’s efforts to celebrate the country’s cultural identity and heritage.

According to Qatar Tourism Chairman and Qatar Airways Group Chief Executive Akbar Al Baker, the Iconic Limousines will showcase Qatar to the world, helping provide end-to-end service excellence to visitors.

Mowasalat (Karwa) CEO Fahad Saad Al Qahtani, said they are happy to team up with Qatar Tourism for a project that taps into the creative wealth of the country and looks into a ‘greener’ future of transportation.

We embrace the idea of fusing luxury with sustainability and see the introduction of the ‘Iconic Limousine’ as an important step towards the broad electrification of our fleet without compromising on comfort.

He added that they are looking forward to the competition as the result will surely represent Qatar in the most vibrant colours.

The competition is open to residents 18 years and older, and with a valid Qatari ID. The contest officially starts this week and all artists based in the country are encouraged to develop designs that reflect Qatar’s culture and heritage, progressive future, or sustainability and eco-friendly vision.

A panel from Qatar Tourism will shortlist the designs, which will then be open to a public vote, as well as evaluation by a jury of notable Qatari personalities. The jury will select a winning design, which will be used on the luxury electric limousines. The winner of the public vote will be given the people’s choice award.

To register and learn more about the contest, visit

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