Qatar Tourism Authority (QTA) announced the launch of its Tawash online destination training programme in Turkish, increasing the number of languages it is available in to six. The online destination training programme provides global tour operators and travel agents with the in-depth knowledge of Qatar they need to market the destination authoritatively and persuasively to their clients. Besides Turkish, Tawash is available in English, Arabic, French, German and Italian.
In the first ten months of this year, Qatar welcomed more than 23,000 Turkish visitors, representing a 11% increase from the same period last year. The introduction of Tawash in Turkish provides a boost to the promotional activities of QTA’s representative office in Istanbul and capitalises on Turkish travellers’ ability to travel to Qatar visa-free.
Tawash which means ‘pearl merchant’ in the Qatari dialect, is reminiscent of the country’s rich pearl trading history which in addition to serving as a main source of livelihood before the modern discovery of oil and gas, was a bridge for cultural exchange for generations of Qataris.
The destination training programme comprises of five modules, each focusing on a particular aspect of Qatar’s tourism offering. Conducted entirely online, the programme offers participants flexibility to suit their individual schedules and complete each module’s test at their own pace.