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Shangri-La Group Appointments New Global Sales Agent in Qatar

Shangri-La Hotel, Paris

Shangri-La Group has revealed details on the appointment of a new global sales agent based in Qatar.  The new venture is expected to support Shangri-La’s expansion plans and to drive business from this key market.  It will complement the Hong Kong-based company’s existing sales offices in Australia, Brazil, China, Germany, India, Japan, Korea, Russia, Singapore United Kingdom and the United States.

The Group has chosen to partner with Regency Travel & Tours. Founded in 1987, Regency Travel & Tours is the leading IATA travel agency in Qatar staffed with 368 highly-trained multilingual professionals and 20 branches across Qatar.

John Northen, Shangri-La Group’s executive vice president, Middle East, India and the Indian Ocean, said:

We see long-term potential in Qatar, and we are committed to our growth in the region.  Qatar is a key source market for many of our hotels worldwide.  Having a global sales office here will allow us to build on the existing strong demand and to increase the outbound traffic even further.’

The sales office will further enhance Shangri-La Group’s visibility in Qatar and raise awareness of the Group’s portfolio across the world.  In 2018, room revenue from Qatar to Shangri-La hotels and resorts globally increased by 6% compared to 2017.

Shangri-La Group is one of the world’s premier developers, owners and operators of hotel and investment properties which comprises office buildings, commercial real estate and serviced apartments/residences. The Group’s other principal activities include hotel management services, as well as property development for sale.  It currently owns and/or manages over 100 hotels globally in more than 70 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands.

Prominently positioned in Asia, the Group has a substantial pipeline of the upcoming hotel and mixed-use development projects in Australia, Bahrain, Mainland China, Cambodia, Indonesia and Saudi Arabia.

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