Turkish Airlines is now the Offical Sponsor of the UEFA Champions League, one of the most followed sports competitions in the world.
The partnership, one of the most significant sponsorship deals in the history of Turkish sports, is of particular importance as this season’s UEFA Champions League final will take place at Istanbul’s Atatürk Olympic Stadium on 10 June 2023.
Wide exposure
The UEFA Champions League reaches 678 million viewers in 200 countries with over 70 broadcasters. Fans also participate in the Champions League excitement on social media with 28 million engagements. Turkish Airlines will benefit from a wide range of exposure, logo and name rights before, during and after the matches including on the LED screens surrounding the field. As part of the deal, Türkiye’s national flag carrier will also partner with the UEFA Super Cup, the UEFA Futsal Champions League finals, and the UEFA Youth League finals as an official sponsor.
The announcement of Turkish Airlines’ UEFA Champions League sponsorship deal took place at the Haliç Congress Center in Istanbul in the presence of Turkish Airlines Chairman of the Board and the Executive Committee Professor Dr Ahmet Bolat and senior Turkish Airlines executives, and UEFA President Aleksander Čeferin and UEFA Marketing Director Guy-Laurent Epstein.
Dr Bolat said they are excited about their sponsorship of the UEFA Champions League, one of the biggest sports competitions in the world.
With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights. With this sponsorship, we will carry the Turkish Airlines brand to four corners of the world and bring the whole world together in Istanbul on June 10, 2023.
He said that they believe in the unifying power of sports that brings different cultures together and they aim to continue to take part in the world’s leading tournaments.
UEFA Marketing Director Guy-Laurent Epstein also expressed how they are delighted to have Turkish Airlines on board as a partner. He said that they share a global reach, connecting fans across continents.
We are delighted that their debut season as a partner will culminate in the final of this prestigious tournament taking place on home soil in Istanbul. We both share similar passions, and truly believe that the sky is the limit when it comes to our partnership.
Turkish Airlines was the first airline in the world to partner with UEFA as the Official Airline Sponsor for the UEFA EURO 2016. The airline also partnered for sponsorships with prominent teams such as FC Barcelona, Manchester United FC, Borussia Dortmund, Olympique de Marseille and River Plate. The Selfie Shootout commercial of Turkish Airlines, featuring Kobe Bryant and Lionel Messi, is among the most watched commercials of all time.
Turkish Airlines supports different sports besides football and has been the title sponsor of the Turkish Airlines EuroLeague, the most important basketball tournament in Europe since 2010. The carrier also provides high-level support for sports such as volleyball, tennis, golf, rugby and equestrian.
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